look for the hologram on the back.he security measures are as full proof as they can get, but not perfect. always buy straight from the nfl or ticketing exchange. if you buy tickets, do not buy them on the street. >> thanks. >>> coming up, thousands of fans in times square. millions more watching the game tomorrow. some will tune in just to see the commercials. is it worth it for advertisers spending millions for seconds of air time? the conversation about her mortgage didn't start here. it began on her vacation in europe. someone stole her identity and opened some credit cards in her name. checking her experian credit report and score allowed her to better address the issue...and move right in. experian. [ sneezes ] [ male announcer ] you may be an allergy muddler. try zyrtec® for powerful allergy relief. and zyrtec® is different than claritin® because it starts working faster on the first day you take it. zyrtec®. love the air. [ sneezes ] bulldog: bulldog: oh boy! mattress discounters presidents day sale! what's thi

>> well, i am not seeing the tale tell features of the hologram, and it is coming off, so it is fake.> it is fake? >> yes. >> reporter: and not just the jerseys, because the tickets scam people out of thousands of dollar dollars. >> and the first line of defense is hologram, and if you heat up the ink, it will disappear. >> reporter: online, the fight is harder with a burgeoning market for fakes sglcht it is a fast and safe delivery and anybody who is selling the genuine product would not be worried about the safe delivery, and fit is too good to be true, it is. >> $28? >> yes, it is $28 for a jersey that is typically, $300. >> reporter: and some are doing it with the sole purpose of stealing your credit card information. it is an uphill battle for agents games at black market that is unafraid of the consequences. why risk it? >> money. it is about greed. >> reporter: one thing to get ripped off for a fake jersey, but another for fake tickets and then realize when you are heading into the big game to find out that they are not real, and so buy them from a reputable, reputable trust or

>>> how many saw the hologram? oh, yeah. it was a great idea.worked out all the kinks. i guess they had some sort of intergalactic glitch. >> intergalactic? >> yeah. show what happened the first time they did the hollowgram. >> not quite sure what -- >> intergalactic. >> intergalactic glitch. jay leno making a little fun of me, cnn's election during 2008. hollowgram. hard to believe leno has been hosting the "tonight show" for 22 years. i remember well when johnny carson did an emotional farewell. last night it was jay leno's turn. cnn's nischelle turner has the story. >> this has been the greatest 22 years of my life. >> reporter: choking back tears, jay leno took to the stage one last time thursday night. >> i don't like good-byes. >> reporter: making it his second final appearance of the host of the "tonight show" making it a 22 year run. >> when i started marijuana was legal. when i started host, justin wasn't even born yet. that's why we call those the good ole days. >> reporter: unlike his 2009 exit, this time around he received a proper s

there will be holograms and you will be in your house -- >> so it will get better. >> but for somebody who has a teenager, it has to be a war to them. >> i think it used to take a lot more to see naked images. that was what made it so available. it was like a spirit quest for a young boy. >> you had to see it down by a creek. >> and the act took place in uncomfortable places like garages or attics when your parents were gone and not like a lap of luxury that leads to addiction. >> like a porn den. used to be porn elves. people who would leave pornography b you. >> those people were called perverts and oftentimes arrested. >> or uncles who played santa. >> especially those who would wait to see who took it. >> i used to tie a string to it. >> did an ad by coke make you choke? probably not. some took offense to the super bowl commercial featuring "america the beautiful" sung in different languages. it is so disgusting i am plugging my ears and closing my eye holes. >> ♪ oh beautiful ♪ for spacious skies ♪ >> disgusting. among the less than thrilled was former congressman allen west who w

even if you go to people's like -- go to the cemetery and you see hole grams on there with -- hologramsn there. if it can be a little bigger, why not? >> have you no friends so no one -- you have no friends so no one will miss you. >> i will set it so it activates on certain people's computers computers and freaks them out. it will tell them how i feel about them and blame them for my death. even better before i die i will leave a digital trail that will make it look as though i suspected it you were trying to kill me and then sign up for the service and have it go to policemen friends of mine and then we will see what is what mr. what is what. >> what if i say i am going to kill you? no one would expect i would say i am going to kill you on tv. >> by saying nobody would believe you if you did it people would know you did it so nobody would believe you and therefore they will believe you. >> i could listen to this for hours. >> i think you have been. >> i won't do it. time to take a break. as you just heard, i have a new book coming out "not cool." i may be coming to a city near you in

you can't do anything unless you have one of the cards with the little hologram on it.hy has it taken so long for there to be a serious conversation about this in this country? >> the answer is because it's expensive. it's expensive for adoption at the point of sale for retailers. expensive to reissue the new cards. but, you know, frankly, it's going to be more cost effective to figure out a solution right now than to keep letting these breaches happen. gerri: that's right. at this point, the cost for the breach to consumers and the company far outweigh the cost of introduction. i still mystified by why they're not moving up that deadline for introducing it earlier. who do you think is a real culprit here? the banks who aren't helping or the retailers who aren't helping? >> there's been a lot of finger pointing. our take is that ultimately consumers are the ones suffering here. we all need to collaborate and work together so that they are able to not be -- >> yeah.. gerri: i think everybody is tired of having their information at risk and maybe your personal identity wi

the heart, this is what we did in clinical trials, we have the heart floating in front of you as a hologramo a screen, just in midair with no glasses. >> how do you do it, what is the secret? >> we take existing 3-d information from medical imaging, or ultrasound or a cat scan. we can take this information and join points of light in midair, building a picture in the air. it allows clear visualization. it allows interaction. you can go into the image space, mark a point, draw a path, define a plan, take an actual and put it inside the heart to see if it fits. it is a new way of working with information. >> your first target is cardiologists and heart procedures. father of a young child, it might be weird to see a 3-d image of an unborn child. to see a fetus floating in air, that is quite something. >> we have fetal images in our lab, our key application today is cardiology. inhave gone into a cath lab collaboration with schneider children's medical center in israel. this was the first time to see a heart floating in the air. seeing a fetus is just as exciting. >> nonmedical applications? >>

you hear of the wild projections of hologram and those sorts of things.a good example of where you need fiber. when you do those three dimensional scans, you have huge files. it needs that kind of data speed. that's what we're looking. >> reporter: this morning you got into a bit more margin expansion. verizon has been a story of grourt now that you're completely in control of verizon wirele wireless. what gives you the confidence that you can continue to expand that margin and obviously continue to have the growth that you have? >> we're -- one of the lines that we built our business or, our best was today, tomorrow we'll do better. last year it deliver $5.7 billion to the bottom line and it's helped point the way for process and organization changes. so we see that number moving above 6 billion this year. that's allowed us to close call centers and things like that. that's why i'm confident that we can expand the margin as we move forward. >> pif me a sense of how your relationship with with the various hand set maker, particularly a name being apple. t