it is in hong kong or south korea, launching in hong kong? what is reaction like so far? >> the demand has been interesting from the press. we don't know exactly what the consumer response i yet. it is too early to tell that but we've got a great respoe from the press and trade. melissa: whht is the difference between this and samsung recently introduced its curved galaxy round? apple of course is working on something like this. what makes your different? >> this is curve from top to bottom and it is flexible. melissa: oh. show that while you're doing this. >> you can press down on it and see -- melissa: you're smashing your phone. it is not cracking and breaking. >> doesn't do anything. melissa: yeah. right? so your phone is protected. that is the key difference versus competition. melissa: theirs doesn't dohat? >> no. melissa: when will we see this in america? >> i would like to see it as soon as possible. i have no information exactly what it is coming. melissa: interesting. thank you so much for bringing it in. very cool. waiting to see one of those. >> thank you, mel