some of the capabilities that horace dediu is demonstrating right now.riced at the same as of the surface pro three and really this is, the enterprise market and according to intel about one billion pc's in the world poised to be refreshed. a big market to fight for it. i think the jury is out if there is enough here in this product and certainly some innovation here. whether there is enough to cement and move the needle forward in a material way for apple. emily: a much retweeted quote from steve jobs who said, "if you see a stylus, they blew it"" is he turning in his grave? om malik: i think so. a company that is becoming mediocre in terms of marketing and not being clear. emily: mediocre? you have a problem with that? om malik: let me finish. the stylus was for a reason. the ipad meant having a whole new set of gestures and class of applications. they have swung back to being mediocre from that standpoint. big screen or not, it does not make any difference. the stylus is a step back but does because it is added one more layer to the complex device tha

horace dediu and ben bajarin and om malik with me.f all horace brought his , two ipads, and if you put them together it shows the size of , the new ipad pro. 12.9 inches. it is huge. horace: approximately 2 ipads. quite a bit more to get the full size. what you end up with is essentially dual screen capability. if you go into portrait mode, for example, you can simulate. as an analyst, we love this stuff. data showing apple versus microsoft. we could do a side-by-side and see changes in the behavior of the two companies. that is just like going from a bathtub to a swimming pool. the way i see it, it is all containing water, i just so much more room. emily: john, do think the ipad pro is enough to bring ipad sales back to life? john: i think it is enough to move the needle a little bit. we were certainly expecting it. there was some foreshadowing with the announcement of ios9 and some of the capabilities that horace dediu is demonstrating right now. it is priced at the surface pro 3. according to intel about one billion pc's in the wor