he tried, this medical student, with the help of our friend horace greeley, and it failed. it did not work out for him. however, other people took up the challenge and made a go of it. these penny papers had characteristics that made them different. for one thing, they catered to the masses, right? because the idea was to sell at a high volume, to sell a high volume of newspapers at a low price, as opposed to selling just a few newspapers at a really high price. in order to appeal to as many readers as possible, they wrote in a more conversational way, they wrote stories about the city in which people were living, they wrote stories about crime, they wrote every day kind of news. they were mass over class, so to speak. what else? they were competitive. as more and more of these newspapers cropped up, they began competing with each other for the most up-to-the-minute information. they wrote tall tales sometimes, scandalous types of things. the biggest difference was that now, because their purpose was to attract lots of eyeballs, they could charge more for advertising. this

this is about another character that was working for horace greeley. he was very well known. he was a very excellent editor and later on, he had greeley had a falling out over the war. this is a particularly interesting episode at the beginning of the war when the reporters were so kind of green. at the tribune, wilson was one of many carrots are surrounding greeley. the managing editor who would like sam eventually run into disagreement with greeley over the course of the war was quick witted, ambitious and skeptical. early in the war, a green correspondent had begun a telegraph dispatch of a battle, this is honest to god, to god almighty be the glory, mine eyes have seen the work of the lord and the cause of the righteous have triumphed. end quote. charles dean shot back a one sentence telegraph response. hereafter, tina wrote sarcasm dripping, in sending your report, please specify the number of ahead and save telegraph accident is. [laughter] so who would want to work with people like that? okay, let's see, we have a couple last year. i appreciate your indulgence. this is

brian: tell us about horace greeley.onald: he is most known as the guy who said, go west, young man. that probably was because everything in the east was so bad and west was growing a little bit. he was a strange guy, a strict nutritionist. he followed a fellow named graham, who invented the graham cracker. he was a tall, skinny guy with glasses and wore a white hat. he was an amazingly intelligent man and eventually started "the new york herald tribune" and ran for president against ulysses grant. brian: where did he live? ronald: new york city. his newspaper was called "the new yorker," not the same one we know today. that is how the whigs met him. then he started a paper called "the jeffersonian" to promote the candidate of a governor for new york, william seward. eventually he went to the tribune. so he was mainly a new yorker. brian: who paid for his paper "the log cabin"? ronald: the whig party paid for it. they were able to raise a lot of money. the main backer was a party boss in new york named weed, a newspaper