people who wanted to succeed but were people for whom the old advice of benjamin franklin and horatio algier had a very limited appeal, and a very sort of limited use in their everyday lives. the franklin and algier advice about hard work, firm moral character, prudential habits of saving and thrift, all of this, i think, seemed irrelevant in many ways in this new society where, in people's daily lives, in bureaucratic settings, they were involved in interactions on a daily basis with dozens and maybe even hundreds of people over and over again. the old standard of hearty individualism just did not do much for them. in this new environment. carnegie's book, "how to win friends" dressed the situation directly and printed an irresistible messaging that people responded to very enthuseaticly, and that messaging was, quite simply, one could find success in the modern world by developing attractive personal traits, by developing and displaying self-confidence, by developing skills in human relations, and, most simply, as carnegie would put it, by getting people to like you. that was the game. car

accept the idea of victimhood -- a quote from romer ailes, our boss another fox news, spoke to the horatio algier society. you've think of yourself as a victim you'll always be a victim but if you think of yourself as a success, eventually you will be one itch love that attitude. >> host: but in your story, you talk about having been turned down by many newspapers, as you desire to write a column. then here comes one editor who says, "the los angeles times," let's give him a chance. >> guest: i first met tom johnson and i was a copy boy, and found him to be very engauging and hoped he did the same -- find the same in me. years later i wrote a column as a lark. ite ripped this book bat ven soreship -- send shoreship from he letter and i wrote a column and i send it off to "the new york times" and they prisoned it. still frame on my wall as historical document, and then i root another one of in the "washington post" prisonedded the and then "los angeles times" and "usa today," and i contacted these cindy cats -- my background was broadcasting, not newspapers. they all turned me down. i. tom was the