the famous fashion photographer horst p. horst created this image in one nine hundred thirty nine it's the oldest photo in the women on view exhibition. twenty years later a commercial photographer was getting bolder and experimenting more and more with feminine charm. and nine hundred sixty eight west german top model very. sexy and self-confident presenting creations by eve. with each passing decade advertising matched up the female erotic which products they were meant to sell was secondary. women have always been used to advertise products. and in fact it still works. back when most women were housewives they were in charge of buying products whether intended for them or for men. today we live in a sexualized society and we have lots of sex in the movies and music not just in advertising so our ideas of beauty are linked to images of women and height is. made a difference. from the very start advertising has utilized beautiful women to sell products. all that's changed is the way they're presented. in the one nine hundred nine