shed his clothes and his dignity when it suits him, showing the jury this ad for his webbusiness hostamania. a parody of mylie cyrus' "wrecking pal." did you find doing that ad empairsing? >> it was kind of embarrassing. but i had only three room with me when i sat on the wrecking ball with the tea bag on. >> did it work? >> yes. >> how do you know it worked?r 3 million views. >> reporter: hogan's attorneys pointing out gawker founder nick believe in privacy. but also transparency in his own life. >> you got married two years ago? >> i di guests thought they'd be able to tweet and post at his wedding they found out otherwise. >> you had a policy, this was told to all guests before your wedding, phones? >> we asked them, yes. we didn't sue people who broke the rules. >> reporter: the begin ordeal started when hogan was in the midst of shooting a reality show "hogan knows best." he says he and his thenwife linda drift ad part but he had a friendhis back. >> he was holding my father as my father passed away. so there was never any question of who he was or what he meant to his name? bubba clem