i want to bring in our expert howard bragman who is founder of "15 minutes" public relations. mentioned super mario who was the second guy that came out and mr. personality, but all of them have remarkable stories to tell. 1 billion people watched that first miner being recuscued. what are the possibilities for those who want to turn their so-called 15 minutes of fame into something more? >> well, i think there's a lot of possibilities. as you guys have mentioned, there is a lot of producers hanging around looking to get television rights for it. there's going to be the first interviews with the miners. so, everything that every instant star ever gets in america we'll see played out on a worldwide screen. the challenges, chris, are that there are 33 of them. how do the rights work? you know, people when they sell their life rights to a tv movie don't necessarily make as much money as they imagine. you split it 33 ways and nobody is going to get rich on this situation, but compared to what things cost in chile. it's probably a couple years pay they could make out of this. a lot

joining us -- remain with us is howard bragman, steven slater's publicist.s the founder of 15 minutes. why is this so resonating a story? >> really, it's -- there's three things that this touch. one is the society we live in. we're all working harder than ever before for the same or less money. the second thing is the general lack of politeness and civility. have you ever heard somebody running for governor tell a president to shove it before as we did yesterday? i mean, that just didn't used to happen. and the third thing is the airline experience that steven touched on that we all know is just horrible. i mean you look at that flight and you can look at his actions and he's taken responsibility and i'm proud of him but you have to look at the bigger picture. what caused all of this to happen? >> steven, why your here tonight since you didn't want to do any media. howard must have said okay. why now? why not just fade away? >> you know, i think there are wonderful opportunities to have a dialogue about some of these very issues. and i hope that in the end t

geragos, howard bragman and mike fleeman. we're talking about charlie sheen. he signed a new contract last summer to continue with the sitcom. >> he needs -- you know, it's funny, we've been -- i've been sitting here how many times the three of us have sat here and talked about people who are such suffering and who are really in danger and need to do something about it. charlie is one of these people. it would be get a team of people who understand and can assess him and do what they tell you to do. i suspect it will mean three months. ut up with that? >> they may not have a choice. i think what charlie needs to do from a professional standpoint is exactly what he's doing. he's not trying to be anytng other than what he is. and i think one of the reasons why he's not suffering the same fate as perhaps another entertainer and celebrity is he's the bad boy. he's doing the best he can. he doesn't try to preach something else. his image is not taking a hit because this is his image. >> it's di y disagree. >> the fact is, we really reserve a special sort of aggress

howard bragman returns, celebrity crisis expert and founder of 15 minutes public relation. and mike fleeman, the west coast editor of people.com. let's start with you, mike, what does people say? >> well, the latest is that charlie doesn't seem to be suffering any ramifications of this. he's going to go back to work this week. he's doing a cameo in a movie. he'll be back on the set of "two and a half men" next week. barely a hiccup. >> larry: do you know what happened? does anybody know? >> there are conflicting reports. his publicist says he had an allergic reaction to medication. a lot of people say that's not quite passing the smell test. police sources are saying that he was intoxicated, irrational and trashing this hotel room. interestingly, he was not charged with a crime. he was not arrested. he was hospitalized and released. >> larry: do we know who called the police? >> no, we don't. we do know that denise richards and his two daughters were very close by and that denise actually went with him to the hospital. >> larry: but there was supposed to be another woman in

howard bragman is the founder of 15-minute public relations. psychiatrist and clinical assistant of psychiatry at nyu medical center. let me start with you. kerry was telling us earlier that as they're brought into triage, they have been sort of pushing their way through, they want a hot shower, so, at least they're in good enough shape they want to do that. what are some of the medical concerns that you're looking for? >> first of all, this is an absolutely mind boggling story. one of the miracles of our times. and there's going to be a long and short term effects, both mental and physical going to affect these men. now, we're not going to really know what's happening until we see them. we know that some of them had dental problems, skin problems from prolonged staying in this mine and the first area that we have to worry about are the lungs. and probably even the sinuses, too. inhaling the gases is methane and carbon dioxide and parti particular matter and that is going to affect the lungs from a short-term point of view and chronic pneumonia

. >> reporter: howard bragman says the fame the miners have experienced so far is just an appetizer for what's to come. but that doesn't mean they'll all get rich. >> the misconception is that when you get famous, that you immediately are superbly wealthy. i'm not sure how that works. and, there have to be mechanisms in between to money tiz your fame. and the real question is, are these guys the spokespeople that everybody wants them to be? >> reporter: still, the flood of freebies is under way. free oakley sunglasses to protect their eyes. a vacation to greece. free ipods from apple. a supply of free sushi. there's a trip to see a world famous soccer team in europe. and another one to elvis' home graceland, is in the works. and that is the small stuff. the pressure to be the first to lock in one of the most popular miners to a deal is intense. how important was it for your bosses, for your show, to get some of these miners on? >> it was like a matter of life and death. >> reporter: life and death? >> it's like, you are going there and you have to come back here with three of them and y

. >>> and joining us now are attorney gloria allred and publicist howard bragman. u both. howard, i'd like to start with you, if i may. charlie sheen has been twice convicted of assaulting women. he had three stints in rehab and a well-documented history of patronizing prostitutes. how does this man remain the highest paid actor on television? >> well, the public still seems to like charlie sheen. and it really hasn't caught up with him. i was talking about it with some people. and there's an interesting thing going on. and that is charlie's character on "two and a half men" is kind of a lovable rogue not unlike the real charlie sheen and i think that's helping protect his image. and it's just one more incident with charlie sheen. we've seen it so many times that we barely get fazed when something happens to charlie sheen again. we're kind of used to it. >> but other famous actors have paid a price for their bad behavior. mel gibson is a pariah in hollywood now and lindsay lohan is in court-ordered rehab under threat of jail time. why does charlie sheen get to emerg