. >>> our exclusive analysis with howard bragman, chairman of 15 minutes public relations. ard. critic is say this spoof interview and i love the way zach was looking at the president, some says it was un-presidential, and the white house says it was a good way to promote it to young people. the president is slightly up on social media, with a lot of criticism along the way, but from a pure marketing point of view, one has to understand the success of the affordable care act depends on getting healthy young people signed up. this was a direct marketing ploy. it wasn't a social media ploy. it's gotten more than 10 million views on funny or die. it's it has the website's traffic up over 40%, reportedly the last numbers are 54,000 young people signed up. by that measure, it's a big win for getting the president to get young people to sign up. >>> the south by southwest festival had that terrible accident yesterday, but it's been a haven for techies, music lovers, and there was a lot of buzz around edward snowden making a video appearance from an undisclosed location. >> the sor