. >> reporter: steph curry is relatable according to howard chen. >> if they go to gym and practice a ton could maybe be like steph curry. a symbol of hope. >> reporter: entertainment company that creates content for the chinese market. >> more than half the population of the people in the states because there's a lot of people in china. that's what it comes down to. >> reporter: basketball not just a means of cultural exchange between china and u.s. but a huge money maker for the nba. warriors have capitalized on success, selling jerseys that celebrate the country's heritage. >> big stars like thompson and curry and green and durant. love sharing the balls and shooting threes and excitement of them is really high. >> reporter: chinese viewership via 10 cent is high during the finals. 30 million web clicks per game. abc7 news. >>> game four starts tomorrow at 5:30. and before it starts, join sports direct letter for the pregame show brought to you by jeep. larry and schu will be live tomorrow. >> none of that is exciting at all. >>> turning to weather. >> sandhya patel. >> going to ch

. >> reporter: steph curry is relatable according to howard chen. >> if they go to gym and practice a could maybe be like steph curry. a symbol of hope. >> reporter: entertainment company that creates content for the chinese market. >> more than half the population of the people in the states because there's a lot of people in china. that's what it comes down to. >> reporter: basketball not just a means of cultural exchange between china and u.s. but a huge money maker for the nba. warriors have capitalized on success, selling jerseys that celebrate the country's heritage. >> big stars like thompson and curry and green and durant. love sharing the balls and shooting threes and excitement of them is really high. >> reporter: chinese viewership via 10 cent is high during the finals. 30 million web clicks per game. abc7 news. >>> game four starts tomorrow at 5:30. and before it starts, join sports direct letter for the pregame show brought to you by jeep. larry and schu will be live tomorrow. >> none of that is exciting at all. >>> turning to weather. >> sandhya patel. >> going to change

reporter: they seem to be more relatable to the chinese cording to the international producer, howard chen. >> if they're not inclined, there's hope for them. if they practice, they could maybe like steph curry. he's like a symbol for hope. >> reporter: an internet company that creates content for the market. >> the percentage of people that are nba fans in china is more than half the population of people in this states. it's because there's a lot of people in china. that's what it comes down to. >> reporter: basketball isn't just a means of cultural exchange between china and the u.s., it's a huge moneymaker for the nba. the warriors have also capitalized on their success tapping into the market with jerseys that celebrate the country's heritage. >> they have big stars, steph curry, klay thompson and kevin durant. they love shooting the ball and shooting threes. the excitement is really high. >> reporter: chinese viewership via 10 cent has been high with more than 30 million web clicks of the game. abc7 news. >>> espn and abc's coverage starts tomorrow at 5:30 on abc7. right before game 4

reporter: they seem to be more relatable to the chinese cording to the international producer, howard chen if they're not inclined, there's hope for them. if they practice, they could maybe like steph curry. he's like a symbol for hope. >> reporter: an internet company that creates content for the market. >> the percentage of people that are nba fans in china is more than half the population of people in this states. it's because there's a lot of people in china. that's what it comes down to. >> reporter: basketball isn't just a means of cultural exchange between china and the u.s., it's a huge moneymaker for the nba. the warriors have also capitalized on their success tapping into the market with jerseys that celebrate the country's heritage. >> they have big stars, steph curry, klay thompson and kevin durant. they love shooting the ball and shooting threes. the excitement is really high. >> reporter: chinese viewership via 10 cent has been high with more than 30 million web clicks of the game. abc7 news. >>> espn and abc's coverage starts tomorrow at 5:30 on abc7. right before game 4, jo

. >> reporter: players are relatable to the chinese according to producer howard chen. >> if they werelaying, there is hope for them. you know what, if they go and practice a ton, they can maybe gt steph curry. he is like a symbol of hope. >> an entertainment company creates content exclusively for the market. >> if you skaeb nba fans in china is more than half the population of people in the states. it's because there is a lot of people in china. that's what it comes down to. >> basketball isn't just a means of cultural exchange between china san the u.s., the warriors have capitalized into their success, tapping into the market that celebrate the country's heritage. >> they have like big stars like seteph curry and kevin durant. they love sharing and love shooting 3s and the excitement of them is really high. >> reporter: chinese viewership has been high during finals with more than 30 million web clicks per game. espn and abc's coverage of game 5 of the nba finals starts monday on abc 7. right before the game, be sure to join larry biel and mike schuman on the pre game show brought