s&p dow jones senior index analyst howard silverblatt is hear to tell us if and how that might changerd, we're always reporting about new dividend increases here and there we have it all the time in 2013. we're seeing more in 2014. you point out in percentage terms it is much lower than it should be, right? >> companies are basically paying out about 36% of what they make. so if every dollar they give you 36 cents as the holder. traditionally since 1936. it is 52%. while you're getting more, the percentage is lot less than what the company is making. they're being less generous and choosing not to be generous. they are got the cash but they're being a little stingy. david: why, howard? simply because they make so much profit because of these low interest rates and squeezing their operations? >> well partially it is the nature of dividend. once i give you a dividend, increase the dividend, i have to keep paying it every quarter. it is a check in the mail. it is cash flow. you can't say it is pro form ma. it has to clear the bank of the once they commit to that they have to keep going f