. >>> and jiffy mix ceo howdy holmes says business is easy, it's the people who are complicated.i can impart one lesson to a new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open for everyone. there's not one way to do something. no details too small. american express open forum. this is what membership is. this is what membership does. >>> one of the things i've learned in both, you know, as an avocado grower, and as a song writer and as a touring artist it is as important to ask for or take the advice of those who have been in the business longer than you. after i performed at farm aid, i got to know willie nelson quite well and i relate to him so much, because i feel like i'm in that same game of songwriting, of touring, of agriculture. and you know, i couldn't be who i am if i didn't look up to others. you know. if