>> some definitely were a given and i worked with our if you think hsieh master to help pick the bestolors and we put them in his order as well. >> what's the reason for the success of your company, do you think? >> i think in the beginning we entered the market and there was a white space and it was a simple idea for me, just designing beautiful things i loved that didn't cost a fortune and i think whether we realized the impact that had, we saw that the space was quite large. this area between contemporary and designer that was open. >> you say contemporary and designer? what area? we -- contemporary -- what we are consider contemporary but designer is much more expensive. hopefully a designer feel and ot cost a designer price point. >> what do we need to empower more women? >> starting with men. we need to make men part of the conversation. i have three boys. i do, i know you are support women's issue. i think it's super important pay inqueckty shouldn't exist. it should be about the quality of work, not about the gender. >> what's been the hardest thing in yerms of your journey? >