htc, we have developed this tracking.xcited because a car designer can design a car and walk around it and utilize the space. it is kind of dangerous potentially. we have to develop this chaperone feature that lets people know when you are about to hit the wall or trip. every time there is an advancement in hardware, software has to follow. tax how about -- >> have about sony? -- how about sony? sure really want to make the early adopters are armed with those experiences to show 0x people. those early adopters need to have the content given to them. the social implications, the implications of putting a contraption on your head, walking around -- are we worried about people being nauseous? is there a medical side of things? if you wear this for two hours a day, you will be fine, but three hours is too much? >> at this point, you just want to be careful. every step of the way, you want to be testing. we have this very tight feedback loop at the studio. synergistic approach where things need to look good, feel good, and you

nokia, library, htc, -- blackberry, htc, and motorola were hot brands that have disappeared from thetplace. when i was in beijing, i was shocked at how many people i saw using iphones. granted, i was in the airport, international hotels. what can you tell us anecdotally about the brand and how consumers view the brand, the xiaomi brand? >> it is viewed as a cheap alternative. they only sell online. i was surprised when hugo said 70% of their sales were online because they are not supposed to be selling in stores. they need to come up with a better brick-and-mortar strategy. consumers want to touch and feel smartphones when they buy them. they are considered a has been because they do not update their products. if you are cool, you go for apple. xiaomi valued at $45 billion. uber, $50 billion. is that valuation fair? let's not judge it simply on missing this one benchmark. company. is a great they are able to realize a more price-sensitive consumer. recurringers are a revenue because you have to change the filter. i think $45 billion is a little high for evaluation. -- for a valuation