there's now a new technology that people are starting to write websites on called html 5. it works across platforms. and the app really became common place with apple's use of it in the ipad. and the iphone before that. now you can actually create a website that was the same website whether you're on a mobile phone, a tablet, a desk top. and you might have all the qualities and the attributes of an app, but it might not be an app. >> so html 5 will blur the distinction between an app and a website. >> i would think so. the other thing is they are basically two basic streams. there's open which is google, and there's closed, which is amazon and apple and middle ground is facebook. it's a closed system but it has 850 members and makes its app available for people to build things on. and i think you may see a lot of apps built on facebook that are unique to facebook. and that may be the way a lot of people consume content. but it's slightly different from the notion of the app that you have on an ipad where you're often paid money for an app. >> so you think this it's hard to