earlier i spoke to the chef hugh fearnley whiting stall.nk so, with the phenomenal amount of coffee that is being drunk, 2.5 billion coffee cups a year, being thrown away and not recycled, why isn't it happening? there is not enough determination on the part of the big coffee chains, they have the resources, they are making a lot of money selling coffee and the technology exists to solve the problem. we featured in our programme war on waste a yes pan who has produced a fully recycleable coffee cup, he is trialling it. it is possible some of the chains are having conversation who are trying to some solve the problems. they don't look like they are closing in ona don't look like they are closing in on a proper solution. the chain, do they make it clear their cups are not recyclable. they very often don't. they lie, they fib? untilwe made our programme, iam don't. they lie, they fib? untilwe made our programme, i am afraid a lot of people, and including me until a few months before we started filming, assume because our coffee cups filming, a