thank you so much, author hugh howey, mark coker, and cory johnson. could snapchat really be worth as much as $10 billion? alibaba could be ready to invest some serious cash in the photo disappearing app. that is next, right here on "bloomberg west." ♪ >> i'm emily chang. this is "bloomberg west." snapchat is in talks with ali baba group for a financing round that could value the photo messaging company at $10 billion. people with knowledge of the situation tell bloomberg the talks are ongoing. the terms of the funding could change, but if it is completed snapchat would join companies like dropbox, airbnb, uber with valuations more than $10 billion. alibaba group is gearing up for a u.s. ipo and has invested in a number of u.s. companies recently, including shop runner. joining us to discuss from new york is the ceo of tbg digital, and our editor-at-large, cory johnson. simon, i will start with you. snapchat has no significant revenue that we know of. $10 billion? is that fair? >> it is when you look at valuation approaching 200 billion dollars. it sn