. >> pepsi and hugh johnston did say if they wanted a big company like that, then they would have had it. so he's looking at the innovation side of things trying to grow organically, but many other are looking to buy growth, so what's next, we know mondelez recently bid for hershey and if mondelez comes back with a better offer and hershey accepts, but a big if. arrowhead mills, celestial seasonings and another other number of fast growing healthy brands. many analysts say this is one of the only pure plays left and suntrust robinson cited snack brands and the truth is companies are harder to come by because there's been so much consolidation in the food business in the last year or two. >> what's happening with the pricing for these deals? are they so scarce now that they are pretty rich or how do things look? >> that's why you've got a higher price at white wave today. if you look back at some of the deals, starting two years ago. remember annie's organic cheddar bunnies, general mills scooped that one up. that was a pretty hefty price, 38 times cash flow. just in the last two years