hugo barra: it was a big google i/o.bly the biggest we have ever had in terms of all the announcements that came in because android am, which we have been waiting for -- love what they have been doing. android pay which we knew what was going to happen, but it is a big deal from an ecosystem perspective. i'm really excited about the internet of things initiative -- brelo operating system -- because it really means android finally manages to expand to anything really that one can think of -- in the home, in the office and whatnot. i'm very excited about that. we will be riding all these trends, using all these new stk's. i'm looking forward to getting my hands on it. brad: barra made his name as the public face of android. he left google in 2013 for xiaomi. emily chang asked him if he was going to build his own os to compete with android. hugo: we would not build our own operating system for smartphones or tvs or these products simply because it does not make sense to do that. we would much rather use that engineering hor

angie lau spoke to hugo barra on their plans. hugo: this is our latest flagship device.t is also the first smartphone we designed specifically for global markets. angie: talk about that because predominantly your market has been china. it is 90% of your sales so far. you are expanding. that is why you are here. that is why xiaomi hired you away from google. how is it exclusively designed for a global market? hugo: we have designed it from the very beginning thinking about markets like india and indonesia. we wanted to design a very large battery into a five inch device. it requires breakthroughs in engineering. the result is we have managed to build the largest battery that you could find on a five inch device and it is as thin and light as devices that cost four times as much. angie: how do you sell it? hugo: primarily online on her own website. through some partners as well but primarily e-commerce. angie: you are selling it at cost. it is about growth, getting people drawn into the xiaomi story. what is the story? we have seen exponential growth. 240,000 in the first

plus, hugo barra sits that with emily chang. we will show you what he has to say about expanding. check out this creature from the robotics team. it is called a cheetah. they can clear hurdles all on its own. ♪ brad: some breaking news -- president obama says the senate must act to extend the nsa's dragnet message first exposed by edward snowden. that program would have expired on sunday. another developing story -- ross olbrecht since the life in prison for greeting the drug dealing website silk road. the federal judge believes he tried to arrange the murders of five people he wanted illuminated. -- eliminated. amazon's is expanding its grocery business. it is beefing up its private label lineup to include milk serial and baby food. what with thisill this mean for its bottom line? joining us is maha. why didn't retailers like amazon -- why do they do white label products? maha: they want to only experience, own the margin structure. amazon in particular wants to own -- brad: the prices of these are cheaper so why are the margins higher? maha: it is higher than going through a bra

. ♪ ♪ ♪ >>> joining thus morning, what a treat, xiaomi global's vice president, hugo barra joins us atode conference along with jon fortt on an interesting day for the markets. especially for tech. man, is there a lot going on. >> biggest pure tech acquisition of all-time, of course we'll touch on that first up, xiaomi is getting ready to officially launch it's first online store. selling mobile-oriented accessories on june 1st. but smartphone shoppers have to wait. yesterday we spoke with han hany nada, founder and managing partner of ggb capital. i tried to say about xiaomi's smartphone growth strategy. take a listen. >> i think these guys really have a very strong dominant brand in china. and they're trying to export that. i think they're going to go after india and middle east next. south america. i think you're going to see them because of their cost advantage over apple. they're going to become a very dominant second or third player in the phone ecosystem in the world. >> and with us this morning, xiaomi vice president hugo barra, also formerly of google. so very much involved in

xiaomi's hugo barra opens us to us about the company's plan to expand in the u.s. emerging class of social media celebrities. i will introduce you to the brains behind twitter's plan to create original content.

we have hugo barra. that is all for today.ark: "with all due respect" to herman cain, this time it's 10-10-10-10-10. on the show tonight george is the one and is rand paul getting zeroed out? but first, 10, as in 10. five white house prospects are tied at the top each with 10%. they are -- not surprisingly maybe

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that was hugo barra with angie lau in hong kong.oming up, apple may be updating its design of the tv remote. how the company moving away from minimalism will affect the customer, next. ♪ cory: i'm cory johnson. apple, some interesting items -- first, big changes on the tv business. the redesign of the tv remote. adding a touchpad being unveiled next month. apple is facing the practices of their music business. they have pushing music labels to take their music from free streaming services and that has prompted an investigation. what will the music service look like and will the remote even matter? we are joined from our guest alex. let's stick with the remote. i'm curious about this. is this finally the apple tv that was alluded to? alex: i'm glad you said finally because it seems like we have been down this path before when we had expected an update and only to be disappointed by a lackluster refresh or no change at all. this time, this seems to be enough anecdotal signs that we are coming into a new remote and new interface for ap

cory: that is hugo barras xiaomi's bp of global operations.pple may be updating its design of the tv remote. a company moving away from an alyssum could mean -- minimalism could mean customers coming up next. ♪ cory: this is "bloomberg west." i am cory johnson. apple rush to interesting items. the tv business -- a redesign of their tv remote. they are unveiling it at a developers conference next month according to a report from "the new york times." also revisiting the music practice. they're are pushing music labels to take their music from streaming places like spotify. just what will the new service look like and does this remote even matter that? alexandrina from san francisco. let's look at remote thing first. -- alex joins me from san francisco. let's look at the remote thing first. is this what was alluded to in the steve jobs biography? >> it seems like we have been down this path before when we have been expecting an update only to be disappointed in the end i a lackluster refresh or no change in all. this time, there seems to be enou

hugo barra shed some light on this u.s.nch. >> we're bringing our highest end head phones as well. also for a great price. we're bringing our first wearable product which is me band. it costs $15. so we have been buying these on ebay, amazon. timely we're bringing them. >> so is apple's dominance in jeopardy? bgc partners has a hold rating on this stock. what do you think? >> so if you want to compare apples and the wearables market versus what xiaomi is doing, i have a wear band. i love it. you get your sleep time, multiple days, $15. that's going to be a big segment of the marketplace. that has nothing do with the people who want to own the apple watch. when you see that degree of price compression, what i'm always talking about is the functionality gap is narrowing, right? and the price gap continues to widen, right? the asps people expect to be around $500 versus 15 at the low end. apple will serve the high end market customers. the mass market -- usually apple opens a marketplace and then they start to lose market shar

angie: hugo barra visited us last week. he has spent half the time in india. thank you for that. next the start of a new week. can the recent rally in chinese stocks hold up? our next guest says there is a risk it could go too far too fast. ♪ angie: checking stories making headlines. north korea says it successfully tested a launched ballistic missile. the missile met all military requirements. less week pyongyang threatened to attack south korean warships after claiming they entered northern waters. the north disputes the maritime border is by u.s. forces after the korean war. in china, russia has strengthened their energy ties signing agreements in moscow. xi jinping was in russia to attend ceremonies. russia wants to expand relations withchina after links europe soured over the conflict in ukraine. they vowed to increase gas supplies. the king of thailand has returned home after more than seven months in hospital. the world's longest reigning monarch is now recuperating at his seaside palace. although he is a constitutional monarch with no political, formal role, the 87-year-o