many people had never heard of xiaomi until hugo barrera said he was loving google for a chinese upstartrly investors who influenced barrera's decision are with us. how did you do it? >> it started with an email. i wrote an email to lei jun saying, you know, you know hugo, he's doing very well at google and because he's such a key man at android he gets a lot of recruiting offers. we talked about it and he said you can do anything. you're in a great spot but do something incredible and the opportunity was could you take this company global and be essentially the ambassador and the face of this young brand? you know, after that email, the ball started rolling. >> it took a long time, right? it took about a year. >> it took about a year. there was a harmonization of timing, culture, opportunity for the company. all those things had to fall into place. >> how much is hugo having to adjust the business model as xiaomi moves into new markets like singapore and malaysia? >> so far, xiaomi is doing very well in those places. the fan place interaction is something that precedes itself, so i thin