was hacked. >> it's embarrassing that people can see that picture of me. >> this is the file on hunter moore>> reporter: hunter may have hit the wrong victim this time because her mother is a private investigator. >> we sent the dees and desist and take-down notice and he basically said screw off. >> reporter: then, out of nowhere, the site was sold, and redirected to bullyville, an anti-bullying website. when we tracked down the man who made it happen, we found a businessman and former marine who says he did a public service by shutting down despicable content. >> so you shut it down. you say, as a public service. >> there's no doubt about it. >> reporter: by taking over his site, he instantly brought in two million visitors to his new venture, which by the way, is closely tied to another revenge-based website he owns, something called cheaterville. >> there's a full day of just alleged cheaters. >> reporter: a website where anyone can accuse someone of cheating and there's no proof required. >> did you shut it down for the public good? because it's a website with a huge built in audience.