emily: so let's talk about your innovation lab, hard, valuable, fun, hvf, where you are the mad scientistmax: yeah. [laughter] emily: you laughed when i said that. max: i am not that mad. [laughter] max: it is awesome. it is basically the intellectual outlet for everything that comes up in my -- my overactive brain. it is the consolidation of all my intellectual activity, investing activity, startup-ing activity, coding, hacking, prototyping -- any time i have a wacky idea or run into someone that has a wacky idea, i can gather the troops and say, alright, we are going to go build something crazy. and it's kind of a bit of a tyrannical democracy where if lots of people are excited by it then we go and prototype it. and we have lots of space covered in whiteboard paint. so when we have an idea, we start sketching something on the wall. as often as not, we say, it is amazing no one is doing this. it's a big problem, why don't we solve it? and we start a company. so it is a -- it is like a -- a generator or a factory for projects and companies. emily: give us an update on glow. this is an ap