like hyperreal. hyperluxurious. i understand it because he kept talking about it. that's all he was saying. >> alexa loved the concept. so in 2007, while james was still a student at harvard, they pulled money from their own savings to start paperless post. >> it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> the idea quickly took off. gaining traction and new customers every time someone received a paperless post invitation. jonah perrettety, founder of buzz feed and co-founder of the huffington post was so impressed when he first received a paperless post invite that he eventually became an adviser and mentor to the pair. >> what the company has found is that people are receivers first and then they get a few and say, i keep getting these beautiful invitations and it's usually from a friend of mine who is a high status friend or person that i respect. maybe i should go and use this service. and then they come and use the service, and then it spreads that way. >> more affordable than paper stati

so we've hyper militarized and in some cases hyperrer machoized.rthere's a lot of testosteroe flowing around. there has to be a time when the police officer steps back to diffuse. the staten island case, clearly, with petty authority comes the sin of bullying and this guy seems to have just used that petty authority and been corrupted and brutalized by it, frankly. so that has to go into the training. it's almost like the moral responsibility of people with small amounts of authority but possibly life-threatening ones. >> woodruff: mark? the reaction, judy, in the two cities, i mean, the reflection is of the political leadership of deblasio in new york who has a racially-mixed child himself, who is different from ferguson where the police force was overwhelmingly white, where the political leadership was white. and david described the demonstrations in new york which have been quite civil and orderly as opposed to ferguson where the first protest was breaking into a liquor store. i think the situations are far from identical, but reflective in both