cohen, me now, david president of the iab.getting hit the hardest in terms of lost advertising right now? david: it's an interesting question. we have been in the market several times, four times over the past two months to try to identify who is being disproportionately affected. it is affecting different vertical categories differently, different geographies differently, and different sectors differently. traditional is being affected more than digital. term, somewhere in the 35% to 45% range, digital and the 25% to 35%. publishers are being more affected than programmatic search, social, and audio is actually faring quite well. emily: so, talk to us about who and what companies and sectors appear to be the most resilient. i know there are some unexpected winners here. david: the name of the game, the word we keep on hearing his agility, the ability to optimize quickly, put something in market, see what works, and be able to get out or adjust accordingly. those are the folks that seem to be winning. that's search, social, po

. >> certainly, when you've been cooped up for so long, it's not exactly sunday at the masts,iab tomorrow is a relatively big day. vern glenn tees it up. >> reporter: it's the eve of golf's opening day in six bay area counties. the hope is that these signs will be just a memory. >> the phone is just, it doesn't stop, it's driving me batty. >> it's going to be something like we've never seen before. >> there's a lot of rules that had to be put in place. it all had to be done within a couple of days. >> reporter: at boundary oak in walnut creek, everywhere you see is going to be filled with players at the first sign of light. this course took on a record 300 plus tee times for one day. >> as for the rules? úyour partners. high fiving we've got the tape lined off to keep you separated. >> no ball washers? >> no ball washers. >> elevated cups. >> right now, there's no flag sticks, but we're working on that. they can't arrive here until 45 minutes before their tee time. >> single occupant cards for some locations. a player's only option is to walk the course. >> the idea is to get here, go to

instead of going door to go look at, individual iab would do, how can they do that virtually? they are starting to really put those procedures together. like anything else, covert is changing the nature of how the department operates in specifically how fema looks to respond to again those man-made and natural disasters. >> awesome. well, thank you. and thanks to the support to state and local. i'm reminded of an old marine corps adage, amateurs talk strategy comes , like me. professionals talk logistics, and fema really is in the logistics business but really critical to get there ahead of the curve and it appears that is precisely what is going on now. so thank you for that. i'm going to ask one more question ventured over to maybe a question from the audience. you can't escape without a cyber question. but due to sort of covid-19, literally the entire country overnight went online. at the same time, the bad guys recognize they had the potential to make a bad situation worse, whether it's in fraud, , and i love your some of the work maybe hsin others have had some success st

and we do have the iab, the internet advertising bureau, but they're effectiveness is limited, i guess. so i'm really curious about that. and then, margaret, i wanted to pick up on something you said and, katie, i was reminded by your work on kind of the way that government regulation has advanced around cable television, i was thinking about the way that telecom policy evolved, the way that broadcast regulatory policy evolved and i've been thinking lately about the silicon valley idea of iteration. because that is an idea that i do really like. i like the idea that, okay, we can try something and see if it works and then if it doesn't, then you try to do better. and i think that the way that this fits with the law. because the law evolves, the law is the original artifact that iterates, right. even the constitution, we have iterations of the constitution. so i wonder if, when it comes to regulating the social media platforms, we should regulate and then iterate. let go of the idea we have to get it right on the first try, and let's just try something. because doing nothing doesn't see