whether it be for real pharmaceutical, and yet when you take something like ian fleming novels, james bond, we all know what champagne he drinks are what car to drive. the aston martin, of course you know. the aston martin. that's a famous british racing car. that's in the book, but if i -- if i offered aston martin advertisement when i published james bond, ian fleming is to work on my newspaper. what's wrong with it? spent i don't think when the agents round advertising from -- it was mass-market paperbacks, and you can find them in bookstores that still have merit cigarettes in the back, and there was impact, which defended many writers. there is a no add cause. that exists throughout. what that is turned into is, there is corporate sponsorship of book launches. you will find corporate partners. when i was an agent i worked with hold on to launch one book through an ad traded done with "the new yorker," because you take any opportunity, you can, i mean the media really works with partners in fashion, particularly in the liquor. because they're always looking for an upmarket audienc

i think one -- the mix between the fiction, the work of the ian fleming's james bond and reality is onest interesting themes. and at times the fiction has influenced the reality. i mean, there were mi6 officers who will talk about how when they've been to africa to meet someone they didn't know, whether the person would know anything about them, that person's extended their happened when they've said from mi6 and said "hello, mr. bond," because they've heard of the myth of james bond. and a chief once said to me he didn't think he'd get that reception if he was from the belgian secret service. so the myths and fictions have certainly influenced the reality of british espionage, a lot of the language has come from john he carry. that's not to say it's all really like the fiction, and i think there are a lot of people who wish it was a bit more like the fiction. but there's definitely a very close relationship between the fact and the fiction partly because so many of the writers of spy fiction who have defined how we think about the spy world were themselves former intelligence officers;