ever heard of ian hecock. thu they were among top earning stars making $8.5 million for the comedy. it gives creators a chance to cash in on their videos. millions participate in the select program but only a handful of good money. michelle makes $3 million for her make-up tutorials and reportedly made $4.5 million for the videos including a morning show. to agree to let them show ads with youtube keeping 45% of the revenue but leaves space to try to lure creators away. facebook tried to get youtube stars to post on their sites first. for $9.99 a month, subscribers get add free videos putting the platform in direct competition with spotify and pandora. and youtube has the eyes of one-third of all internet users and more 18 to 49 years old than any cable network. while you may not know the next guest's name, your kids probably do. started her cooking youtube channel called nerdy numbmies like emoji cookies. she has more than 6 million subscribers and 1.3 billion views. she's also a new york times best selling author for her cookbook called nerdy nummy. >> thanks for having me. >> you