people deeply tied to the music industry, legendary grammy winning producer and dj pique rock and ian schwartzman waving to you back as well. thank you so much, i'm so glad to have both of you on today. let me begin with you, pete, it is only right. you heard, and i've been hearing about the conversations about a.i. and using against a.i. in music. tell me why? >> okay, one of the negative reasons why is the fakers. using our likeness and our voice. that is major, you know? for me, for somebody to do that, to sound like me, use my likeness, and maybe get paid or however it works, it doesn't do us any good. and so it takes away from our creativity and what we work so hard to do for our fans. >> reporter: and, on that point, you've been outspoken that you think it's made the opposite. it could act should be another -- i happen to, yes. think that that is the case. i feel like this is going to be a brand new opportunity for artists just like pete rock and others create new rights categories, new avenue screams, and creatively expand their horizons in spaces they haven't been able to go to thus far.