we sat down with ian siegel at the company's headquarters in santa monica, california, to talk about why they company the company's success a big secret for the first four years and how artificial intelligence will change how you find and hire talent. >>. >> ian segal always hated recruiting new employees. >> and i was taking the same job and putting knit all these different places and it was so frustrating because it took so much time. >> in spite of all the job listing companies, he felt like the process wasn't as easy as it should be. >> i, again, had to do that process where i posted the job. and i actually had printed out a sack stack of resumes this high and i was staring at it and i thought, that's it, i'm going to do it. >> by it, he meant start his own company. so he called three friends and from his kitchen table, the four founders created ziprecruiter. they launched it with $50 worth of google ads. >> post to multiple job site wes one submission. that's all i wrote. >> this promise was the thing that set ziprecruiter apart from all the other sites. and people responded. >>