the holding company between iberia and british airways. they are taking a stake.is higher. cap tar airways. -- qatar airways. trying to get their hands on earnings. there is a talk about the middle east players being the hub players. dubai being the biggest. there is a cap. around 10%. that is going to be interesting. >> shows you the individual shareholders of a company. the biggest shareholder's capital group company. which owns british airways. franklin resorts, almost 10% holding will surpass capital group companies. become their biggest individual group share colder. -- shareholder. >> they are part of the oneworld alliance. cementing that committed to each other. before other ways to explore that relationship. >> freeing them -- bring them together in terms of the hubs. that is airlines, telecom. let's get back to online retail giant, amazon. sales drove shares higher. once again, evidence tech companies are investing in their future. caroline hyde is the tech rule rue desk guru. -- the tech guru. >> these big tech companies having to splash the cash to fend

they own iberia. they may consider increasing its ownership over time.t will help the airline further develop its westward strategy. google has disappointed investors yet again. revenues came in at $18.1 billion. the company blames a stronger currency. ad revenues have also declined. big spending pays off at amazon. the company surprised investors with better than expected earnings. $29.3 billion. membership in amazon prime one up despite an increase in prices. the biggest brands in the business co-op all the stops for a mere 32nd ad spot. we're talking about super bowl sunday. advertisers insist on spending the big bucks during the games. >> the super bowl is in just a chance for competition on the pitch. this year companies are expecting a record for 30 seconds of prime airtime. well over 100 million people are expected to watch the nfl game on sunday. >> there is no other platform, tv show, youtube video that has that big of an audience. there are people who tune in just to watch the commercial. >> with so much relying on such a small amount of airtim

and british air ways and iberia. the relationship with willie walsh has with them and they are close in 2013 he encouraged qatar to join one world and that was step to tighten the relationship. now it seems they have bought this 10% stake in i.a.g. which is worth about a billion pounds and it fits in a little bit with other things qatar more broughtly does. they have 20% stake in heathrow and herod. it sis not unusual for a qatari company to take takes in other companies. >> down the road we have what has been buying in various businesses. is this a replication or a one off? >> it is definitely something that comes to mind immediately. they have take in berlin. alitalia is most common. i think he will say what they are doing is very different. his relationship with willie walsh and i.a.g. is different. but all of these middle eastern carriers are really looking for ways to distinguish themselves. they are all middle east and hubs and have huge expansion plans and they are just trying to figure out a way forward and w