you are not ibm or ge, trust me, it is not that large a printout, you sit there with a pen, take an hourout and go through it and every single month when you read your general ledger you will find something new that will raise your antenna. you will be like why are we paying this guy twice, i don't recognize this person. you will have questions. hopefully they will get answered satisfactorily, sometimes they may not be answered satisfactorily. if you want to keep track of your cash you have to keep track of all the transactions going through your business. the devil is in the details. >> it is amazing how few people or how many people do not look to see what's going on with their financials. >> correct. >> and we had someone on the other day who said -- and i thought this was important -- look, if this is you, don't hide from it. you are not alone. a lot of people don't want to admit it because they feel stupid that they don't really understand their financials, they don't understand where their cash is going in and out. so if you know that you're not -- there are other people in the boa

when we look at ge or ibm, they have a hard time because their names are not cool.bally is a gold standard name, but does it really attract young innovators? >> it is a good question about innovation. one thing we are looking very hard at is how we innovate. not only investing in artificial intelligence, digital, cyber, but also innovation in talent. a lot of people beat innovation and talent out of the equation. we have always been known to drive our talent engine and make sure we are attractive. it is retaining them that we are working very hard on. >> forgive me, i think of deloitte -- you can audit our books, forensic accounting -- does the ceos turn to you and digitalize? >> absolutely. we have an end to end digital solution now. , accounting, and tax brand that allows us to go in and talk to ceos who are becoming very strategic, and help them transform. whether it is in the human -- we areace, cyber helping companies with major things. >> let's get real. and a time when market volatility is what it is, equities are going down and down, ceos are under pressures