this is a nonprofit organisation called icann. it's nonprofit making. there's a lot of money needs to be spent, i am sure, maybe some of it is wasted. in general they try to be international. the 185,000, plus, incidentally $25,000 a year after that is for the right to be able to own what they call a top level domain. that is the key thing here. at the moment a top level domain is where you have dot com, dot net, dot org. and you can put individual names under that. anyone who pays $185,000 to get a new one like dot game or dot music will be able to sell off the right to other companies to have, shall we say hmv.music. sony.music. someone has to organise it and someone has to pay for the organizational structure. >> always learn something when i talk to you. thanks for being with us. >> sport in a moment. first, a big bollywood blockbuster is facing competition, not from hollywood, but from independent films made in india. first jamil has more from mooum bim. >> it's what i live for. >> this film is called "oonga", screening at the mumbai film festival.