tom mcgee, president and ceo of icsc. thanks for joining us. we will continue consumer focus and talk specifically about the indoor fitness industry and peloton, the brand and the community. dara treseder , joins us, they had of communications. this is bloomberg. ♪ matt: this is "bloomberg markets." stanford once again named the top u.s. business school in the latest bloomberg businessweek rankings. let's go to carol and tim. carol: we are joined by an alum of the class of 2014, dara treseder , head of marketing communications. -- communications with peloton. let's talk about you coming to peloton. safe to say it was a lot of highs and lows. tell us what it was like for you when you first came on. dara: it was an amazing experience because i was a peloton member before i joined to lead the marketing team. i knew how much peloton was improving my daily life, so to take a role where i was motivating millions around the world was a real treat and a joy. to be at peloton at that time was so significant. tim: you are also at peloton at eight signifi