. >>> joining me, tom magee, ceo of icsc of the market industry. good to see you.right now. >> first of all. thanks for having me on, and happy thanksgiving. >> happy thanksgiving. >> you know, this is going to be an exceptionally strong holiday season. we expect 8.9% growth. you know, there are all the conditions toward a strong season exist. over this thanksgiving holiday, 86% of consumers will shop. they'll spend nearly $110 billion. so you know, while there is a -- clearly a strain to consumer sentiment that's being driven by things like supply chain issues and higher inflation, it hasn't yet translated into consumer demand. generally speaking, you know, the supply chain issues are real, but many retailers have done a very good job of trying to anticipate that, and obviously accelerating inventory earlier in the season and then trying to lengthen the holiday season by encouraging shoppers to go out earlier. >> well, speaking of going out earlier, for those who are procrastinators that i know and normally are, you know, frequently looking for things on like the