we refer to that as icsi. that is also looking at best practices and establishing those for the community, not health plan by health plan, not institution by institution, but for the community. a valuable asset. minnesota community measurement is looking at data, it's looking at the patterns that are emerging in our community, and publishing those. so you as a consumer can go and look at minnesota community measurement, and and see the results from one clinic to the next and the other part of that that's valuable is physicians can go and see where they stand versus their peer physicians, and that has been a good motivator as well. we have the minnesota information exchange, which is really setting the parameters for how the various organizations, including the state of minnesota, will exchange information. so rather than operating in your own world, the system obviously needs to be more integrated, and these are critical community assets that are moving us towards that type of integration. an example out of th