here's ida segal. >> reporter: there is a new east easter bunny at the newport, new jersey mall today. >> i was just disappointed to see that type of bemaifhaveior is >> reporter: this is cell phone video of an easterr bunny brawling with a parent and the ensuing chaos when mall security tried to break it up. >> >> you have to have patience for that dealing with kids. >> reporter: the 1-ye-old slipped and fell. her father was not happy and started to verbally and physically attack the man in the bunny costume. he fought back. mall security tried to hold the bunny back,, but he broke free. then came back stripping mor of his costume off and going in for another swing at the irate father. >> i think they should do a good job of vetting i out more in terms of people applying for this. >> yeah. >> you want to be secure and safe. >> reporter: the company that runs the easter bunny event said this in a statement today. we'll continue to investigate this incident and take appropriate action. in the meantime, we are cooperating with the police other employees to fill the role of bunny. >> i'm