. >> ido leffler, cofunder of san francisco based yes to, says that getting his organic skin and hairare products into major retailers was a coup. not even he could contain his excitement at first. his reaction was something like this. >> can't say that on television, unfortunately. it was oh, beep, beep, beep. it was really incredible. >> early on the 5-year-old company decided to approach larger retailers, despite its own humble beginnings. >> we started with six products in 16 stores. just really as a test to see how it would go. and it exploded from there. >> with the staff of about 25 working with five american production facilities, yes to currently supplies products to 28,000 stores worldwide. leffler explains how the company was able to make an impression so quickly. >> the simple answer is we didn't know any better. at the time, all of these retailers were setting up natural sets in their stores so the timing was right. and we wanted to make an impact as a new brand. >> reporter: but getting to the point of pitching to prospective partners was initially somewhat of a challeng