iex is much better aligned to perform the tasks.t is about creating alignment between exchanges, investors, and companies and looking to make the process as efficient as you can. trying to dampen volatility by a forting opportunities high-speed traders to insert themselves. interactive brokers is a perfect example of a company that has used technology to deliver benefits back to their client. they invented smart order routing and used technology to make markets. when we look at aligning with them, they are exactly the kind of firm that uses technology for productive means and the market has responded well. it is about the alignment between investors, exchange, and companies. emily: why the think it has been so hard to recruit other companies? clearly there is some skepticism out there. >> a lot of it is the regulatory process. it took us two years to get our license. the exchanges do not want anyone in this club so they lobbied against us. it then took us over a year to get the listings license. for us it was the first year we could

the iex has won its first listing. ship for the new exchange that promises to even the playing field by placing a speed bump on trade. joining us now is the president nd c.e.o. brad cat sue yama. - katsuyana. in part, iex is a reaction to technology that has made aggressive trading possible. what sets you apart? >> for us, in the beginning it was about serving investors and protecting their needs in this market. my background was a trader. i worked at a bank. large mutual funds. pension funds were my clients. that represents the everyday investor and what we found is that the stock exchange, new york stock exchange, nasdaq, were selling high speed data advantages to a group of high speed traders that let them take off from the everyday trader. from our standpoint it's about creating an exchange that leveled the playing field that gave these investors a market that bass actually protecting their interests instead of exploiting them. emily: what do you think the real problem is with yuing technology and high frequency tr

we're going to keep an eye on iex as a result.t with this decision >>> meantime, when we come back here, chris dodd is here to talk about the financial regulation that bears his very name and the lessons from the crisis ten years ago. and a programming note you don't want to miss this. an interview with david tepper that's tomorrow at noon eastern. u'ay tuned yore watching "squawk box" on cnbc we're back with christopher dodd in a moment. on the planet. ♪ hawaii is the first state in the u.s. to have 100% renewable energy goal. we're a very small electric utility. but, if we don't make this move we're going to have changes in our environment, and have a negative impact to hawaii's economy. ♪ verizon provided us a solution using smart sensors on their network that lets us collect near real time data on our power grid. (colton) this technology is helping us integrate rooftop solar, which is a very important element of getting us to our renewable energy goals. ♪ (shelee) if we can create our own energy, we can take care of this beaut