ifif he can come up with something magic to change the economic reality of the newspaper marketplace,e has time to do tt. he can afford to lose on the way to findingng a profitality model. >> cary, from the post perspective, what would you do to provideore revenue? they only have ann ipad app. at are some obvious spots you see? >> that was the first one. they were nonot able to pivot quickly y enough. this is a necessary result of not being teered to the heart. the thing that i love about what bob said was the fact that this would be privately held now, away from m the spotlight, youre not going through the interrogation of wall street. he has time to fix this in a meananingful way. the digital conversion and data mining that can come from this a and maybe this will become construct of amazon.com, and we can see ideas from the post being applied to amazon. the goal here is preserving the quality of the jourlism and content. >> the p post has experimented with aggregating before, notot successfully.. bestzon is one of the examples of an ligator on the internet. one thing that we have h