so far down the iger. he'll ski off a cliff and freefall the rest of the way, all in one long, non-stop, breath-taking ride. >> three sports, one run. and they're my three favorite sports. >> reporter: these are the three things you love? >> yeah. these are three of the things i love. >> reporter: j.t. needs perfect so far he hasn't been lucky. weather on the iger is unpredictable. fierce winds whip the slopes and change directions dramatically. j.t. checks the iger every day to see if he can finally head to the summit. for the past two years, he had to cancel plans because wind bleu the snow off the top of the mountain. today, the conditions are not right? >> yeah, today you can't even see the top, so we can't get a helicopter up there. >> reporter: how long have you been planning this? >> the first thoughts of it were upwards of six years ago, but focused on a good three. >> reporter: why has it taken to long? >> you're putting your life in unnecessary risk. so i need the right day. >> reporter: j.t. is

so far down the iger. he'll ski off a cliff and freefall the rest of the way, all in one long, non-stop, breath-taking ride. >> three sports, one run. and they're my three favorite sports. >> reporter: these are the three things you love? >> yeah. these are three of the things i love. >> reporter: j.t. needs perfect conditions for this descent, and so far he hasn't been lucky. weather on the iger is unpredictable. fierce winds whip the slopes and change directions dramatically. to see if he can finally head to the summit. for the past two years, he had to cancel plans because wind bleu the snow off the top of the mountain. today, the conditions are not right? >> yeah, today you can't even see the top, so we can't get a helicopter up there. >> reporter: how long have you been planning this? >> the first thoughts of it were upwards of six years ago, but focused on a good three. >> reporter: why has it taken to long? >> you're putting your life in unnecessary risk. so i need the right day. >> reporter: j.t. i

we will hear more from disney ceo bob iger. hear from a stanford economist who says the signs are already year. betty: good morning and welcome back to bloomberg markets. "star wars: the force awakens" shattered box office records in its debut weekend. it could bring in 528 million dollars worldwide, more than the company anticipated. robey chairman and ceo eiger sat down and spoke not only about "star wars" but about espn and the outlook for 2016. bob: we are a big company. something of this size has materiality. how big, i cannot say. what i can say is after "force awakens" we intend to make number eight and number nine. number eight will start shooting sometime in late january. for nineve a director as well as we are making some stand-alone films. including this, there are five "star wars" films in the works. either written, shot, about to developedbout to be in some form. lands,o big theme park one in california and one in florida, in orlando. in all likelihood, there will be star wars lands at our other parks. it is huge f

he reaches an open slope on the iger's western flank and lands. he cuts loose his ski wing so it won't slow him down. now he relies solely on his skis and skill. >> you're in a really cool place where few people ski. what you're trying to do is gather as much as possible and propel yourself off the cliff. >> reporter: the cliff he'll ski off is coming up fast. this is the most dangerous part of the descent. there is no stopping. he completes a double back flip to stabilize himself, releases his skis, then freefalls. his nylon suit is arrow dynamically designed, propelling him forward. he falls nearly 2,000 feet, finally opening his parachute. >> yeah! [ cheering ] >> reporter: he drifts safely to the ground, landing more than a mile below the iger's summit. >> oh, yeah! >> oh, my god. that was pretty intense, man. >> holmes actually did it a second time, but that run didn't go so smoothly. you can see the full story on you can see the full story on our website, jill and kate use the same dishwasher. same detergent. but only jill ends up with wet,

we will hear from disney ceo bob iger in an exclusive interview. and the bad boy of pharma is fighting back, telling the "wall drugt arnold" that his price hikes led to his arrest. let's head to the markets and we did a bit of a fake out today. almostg out hire, losing all those gains and now we are back to where we started the day. the nasdaq, the biggest gainer, up about .7%. energy stocks have been the biggest laggard all day. let's look at the smp year to date as we get closer to the end of the year. we are lower by a little more than 2% with just eight trading days left. higher inhas finished the past three years, but we are on track to break that will stop this is the seasonality chart and we are on track for our worst december since 2002, when december ended down by more than 6% stop we are on track to be 3%. by a little more than david: not many indications we will be making up that ground by years end ramy:. ramy:especially with some new research coming out saying that a year rally for the s&p is in doubt i'll stop we would need to rally a

betty: that was bob iger on bloomberg this morning.y is standing by with the options insight. ramy: thank you. joining me is jim strew group. always good to see you. you are looking ahead to next year, especially what -- what happened with the fed last week. you say we should have near-term caution. jim: and the near term, what we are set for most of the year, this in the near term, what we in attendance to hang around for about a month after the fed begins to tighten. i put this out in january, it will be a quiet couple of weeks with the holiday. it will be unnoticed heading or into early next year. we think there is a shift in the equity volatility that began in august. the futures curve, instead of being 10 to 12 is probably 15. a gentle slope upward. more risk embedded in u.s. equities going forward. move to your trade. why are you looking at it and where is it? >> a lot of parts. catalysts.wo fourth quarter in late january, number one, when they decide not to go into a joint venture with enc. that adds 20 points to earnings in 200

ceo bobhat was disney iger.e on at these stories and others, go to the bloomberg terminal and bloomberg.com. anna: turkey announces its latest rate decision late today. the central bank governors says it is reasonable to expect a rise after fed left off. let's speak to constantine in istanbul. expecting today, given what the central bank has been communicating? the market expects the central bank to raise rates today. he central bank had signaled in august it would begin simplifying its monetary policy framework, moving away from its multi-rate regime towards a single rate. it would begin this process once the fed had hikes. once the fed interest rate increase is out of the way, attentions turn to the turkish central bank. the media forecast shows the market expects a 50 basis point increase. a 25 basis point increase for the overnight. anna: what about the politics here? are we expecting to see a fine show of central banking independence? there has been a lot of talk about pressure piled on the central bank by

that's according to disney c-e-o bob iger.e told reporters today that there's not much 'leeway' --- and teams won't be able to move for the 2016 season if a decision isn't made soon. iger is guiding the effort to build an n-f-l stadium near l-a for either the raiders, the san diego chargers or the saint louis rams. n-f-l owners plan to meet again next month. to consider a possible move to the l-a market. we have a live look over the golden gate bridge. as we keep an eye on the weather. --san mateo bridge brian van aken has been tracking the storm tonight. and joins us with the latest on the forecast. >> brian :this is the third day of heavy rain we have seen for tonight and should be the last one and it should get lighter after this but right now it is really coming down this long line stretches from the santa cruz mountains and all the way into the sierra and right along highway 85 this is about 10 mi. from downtown san and jose it is also raining pretty heavily on around palo alto and oakland and now the weather is making th

now it is time for some of today's top moment when bob iger.ost mythology created in our time. what we have been seeing since the movie opened on thursday night in the u.s. is word-of-mouth, particularly among women and young people has been extraordinary. the audience has gotten more diverse as the weekend progressed. in a world where there is far more content or intellectual property, much more choice, great stories still hold their value and actually stand out given all the choice that people have. isis clear that television experiencing some disruptive forces. there is so much more competition, so much more choice theyeople's time, how muc spend their leisure time. something ofpn is great value, even in this disruptive world. stephanie: how big could china be? twort: it is the number movie market in the world, will be number one in a few years, sooner than everyone anticipates. we are bullish on china. the chinese customer represents great market for our company. we are building shanghai disneyland. stephanie: we have to take a look at the

neither knew that the other was doing until the company's founder met ceo of disney, bob iger at a tech conference. >> the result is the hottest new toy of the holiday season. more from jason beganower from our station in denver. >> this is kind of what an entrepreneur waits for in their professional career. you wait for that time for a product that the whole world wants. >> reporter: that's what the bb-8 toy is. sphero took their technology and turned it into one of the year's hottest christmas gifts. >> close to 20,000 stores around the world and i think over 20, 30 countries now. >> reporter: meaning the company itself went from doing well to calendar year. >> we'll grow, you know, five, six times year over year. >> reporter: we had to look but found some bb-8s for sale in boulder. >> everybody sold out pretty much right away. we kind of limited our sales to a couple of these per person. >> reporter: that level of success for this local company thanks to this little guy is staying local. not anywhere far, far away. >> we have a tremendous amount of pride coming from boulder and being

bob iger has done a great job with this company. he started here at abc as a sports production assistant, i think, and has just worked his way up. now of course the big guy is here through 2018. this company is lucky to have him. >> it just gets bigger and bigger every year, more successful, yeah. that's the main thing. this morning, it has been our pleasure and honor to share your thoughts. keep writing, you know, we'll respond on twitter and facebook. >> thanks for spearheading this through the year. >> bill gets so excited to do it, and he's always nervous that you're not going to get a lot of e-mails. >> and then we get hundreds. >> and we are inundated so that's a testament to your loyalty as viewers, and we appreciate that. >> coming up on 6:51. if you're waking up with a few presents missing from beneath the tree we night know why. fedex says sorry. and today they say they're trying to make up for it. >> sorry. >> and we want to see your photos of your christmas morning celebrations. send them to us on facebook, abc7ny. kids

saidy ceo bob iger expectations are high for the chinese market.r: it is the number two movie market in the world, china is, and it will be the number one market in a few years. that is a huge opportunity they did not exist a few years ago. not much happening in the asian markets as we count down to 2016. in the south korea index are down slightly. we will get back to singapore after this short break. singapore and greece are thousands of miles apart but their stock markets you have something in common. ♪ ♪ yvonne: a top stories defending this hour. china's leaders have signaled they will do more to boost talks with theng president and premier. officials say the fiscal deficit ratio must erased gradually and monetary policy must more flexible, and fiscal policy more forcible. they pledged help for the property market, especially in rural areas. -- pushingres shares, after the confirmation of a record or .5 alien dollar loss. almost 7000 job cuts. this development and sales of tvs outside japan, reduced costs consideredes, and third-party appliances

every dollar that comes in from now is going to be 50% to free cash flow and bob iger, tom stacks and christine the cfo will be using that free cash flow to buy stock. second, as the film opens in china on january 9th and nobody is focusing on this, china is a partner with disney in the park which opens in the spring. so as a consequence with the chinese government as a partner it's going to do everything it can to protect the franchise and to generate cash flow. i think that means cracking down on fire's in china which would be a mountain of cash flow to the consumer products. the whole shooting match, bill, we are talking about a consumer brand here of unprecedented strength, "star wars," that's high multiple stuff. >> got it. >> after this quarter disney will be selling at ten times cash flow. you have to pay, 40, 50, 60% more cash flow to buy a unit of profitability in coca-cola or mcdonald's. disney is a gift right here if you take your eye off this espn controversy. >> thank you, larry. larry hafferty there along with rich tullo talking about the cost benefit of espn and "star w

one of the people that ordered our ice cream was bob iger. he fell in love and became a superfan and we then pitched him the idea of maybe making star wars ice cream. >> reporter: the family-owned business is using the force for good. >> the creamery has brought in extra hands to meet the anticipated demand. they are prepared to ship out 20,000-pints of the dark side and another 20,000-pints of the light side. >> i saw them start up from where they started and now i'm here today and we're sending it out for the whole country, you know? it's a neighborhood pride thing, too. >> reporter: their star wars love dates back. this is a third grade photo of jackie dressed up as c-3po. >> we grew up on it. this is more than just business. >> reporter: the ice cream is created in collaboration with orders are only available online, but available in-store for pickup. this is not a jedi mind trick. it really is as good as it looks. mallory hoff, channel 7 eyewitness news, brooklyn. >>> to orlando for star wars -inspired entertainment. this is hollywood st

we will hear from disney ceo bob iger in an exclusive interview.k, telling the "wall drugt arnold" that his price hikes led to his arrest. let's head to the markets and we did a bit of a fake out today. starting out

we will be speaking with bob iger here on bloomberg tv. the stories and others, had to bloomberg.com. anna: i saw you in the audience, nejra cehic, thank you very much. lisicki and other markets in asia. session'spart of the -- session seems to be quite negative. -- ourngs turn around things turn around at the end of the day? >> you're right. when we got early on was continued strength in the japanese currency. some of these stocks in japan opened up, took on where everything left off on friday. there was a continuation for the most part of our trading session. 90 minutes back, thanks started to pick up. weaken weekend -- the yen ened. we are just about flat. you've got the bank overages. you have these big commodity producers in australia. the rest, mild losses. you everything together, about .1%. this is a broad look across asia-pacific. most markets were fairly substantially in the red midday, close higher. the best-performing markets right now, shanghai composite. there is speculation that we may get a breakthrough. some tangible marke

. >> that was disney's ceo bob iger at the world premiere. it will hit 396 imax screens across north america this week. for more, rich gelfond joins us in a cnbc exclusive. it's always great to see you. >> it's great to see you, melissa, even though it's from l.a. i feel like i can see you in person. >> just look at the screen, rich. the first question i'm going to ask you is fill in the blanks. this movie, "star wars" for imax, will be the biggest since what? >> since "avatar" i'd probably say. i'm not in the business of predicting box office, but we're in 66 countries. i think it's going to perform extremely well. how well, as bob iger said, is the big question. but i feel very good about it. disney and j.j. made an amazing movie. got to see it last night. it delivers on all fronts. i think consumers will come. >> all right, so you saw last night you liked it. i know that you said you're not into predictions. wall street is all about predictions and what they're forecasting. mkm had a forecast out recently saying that you'll potentially gro

but the move that seems to have the most traction is the project now led by disney ceo bob iger. that plans involves re-locating the chargers and raiders in a stadium in carson. oakland's situation is that it needs a new stadium.but no public money will be utilized. in order for a move to happen, 75-percent of the league's 32- owners need to sign off on it. >> grant :and the weather is another story we are keeping an eye on, we have brian here christmas eve. meterologist brain van aiken is here.it's cold out.but will get even colder? >> brian :there are a few showers by the coast and may be an isolated showers until tomorrow but it is almost done and we're having cool weather for tonight dropping down to freezing north bay and east bay in the upper '30's and low '30's by the bay otherwise a sunny day with mild temperatures and then we will have a really cold morning with subfreezing temperatures there is a weather system coming in the evening >> grant :it is beginning to feel a lot like christmas but get a load of this a tree came crashing down on to a house, car and power line i

. >> iger paid one -- 4 billion dollars for -- >> right. >> rights to the film?it will recoup the cost even faster with this one-billion-dollar mark at box office one more note on china issue, shanghai, had a disney theme park opening going to add "star wars" rides all of that you will see this bringing together, the force if you will. >> good to be bob iger talking about disney all morning i saw kids addressed up as "star wars" characteristics yesterday the day before at. >> i didn't know about shanghai i have to go. >> disney. >> i --? high school. >> epcot. >> brittney spears. >> only concern blockbuster films no original ideas out of hollywood with squeals blockbusters, fun but -- >> look at to be five box office for disney you do see some new things new-out one of the top five or 10 performers, pixar you have a lot of -- other movies coming out that are doing very well but may not be one-billion-dollar mark. >> again good to be bob iger. >> a lot of pressure to be bob iger to prove that he can put out a "star wars" franchise for three more episodes -- >> the

our cameras caught up with disney's ceo bob iger who said he never could have predict the the amount of interest in the film. not just in the u.s. but worldwide. >> when we bought lucas film, i knew that there was global interest in "star wars" movies. hadn't been a film out in ten years. it hadn't really even been released in certain parts of the world. so while we had strong instincts about level of interest and what it might do, we had no idea and i will say to you in all honesty standing here tonight, the interest shown worldwide has exceeded those expectations by a lot. >> for more "star wars" theme movies are due out by 2020. >>> finally tonight, if you're traveling this holiday season, you'll have lots of company. holiday travelers will top over 1 million for first time ever. that's nearly be lly one-third population that plan to travel. it is the second consecutive year of growth since the 2008 recession and it tssples the number who traveled during the thanksgiving weekend. mercifully it will be spread out more days. >>> that's "nightly business report" for tonight. i'm shar

. >> he met bob iger. >> isn't that remarkable? apparently you can get them at the disney store, target, 150 bucks. >> my 4-year-old would like it. >> i think he would love them. >> that's what's making news in america this morning. >> stay with us, everyone, for have a great thursday.reat thursday.you're watching kcrg-tv9. now, from your 24 hour news source,

. >> during an interview with bloomberg, disney ceo bob iger chatting about what's on the horizon forlm dropping the hint that indiana jones will be coming back. >> earlier this year, a release date rumored for the movie. steven spielberg, harrison ford have been open about reuniting. and again, this important disclaimer. >> disney is the parent company of abc news. >> where is that coming from? >> you should know. this is your studio. >> micky? >> all right. and staying tuned maybe a little too closely to the kardashians. >> she's arguably the social media superstar of the family. now 1-year-old kylie jenner has revealed to elle uk that she plans to quit instagram some day. she has 46 million followers and has received more than a billion likes to her posts this year alone. >> that's incredible. a billion. she says, once she has a kid, she'll "probably delete my instagram account and i don't know, live my life." . she's 18. when is she going to have a kid? anytime soon? >> to think we celebrated 20,000 followers on instagram. >> there are a lot of followers for those young ladies. >>

disney ceo bob iger and producer kathleen kennedy have confidence in the team. iger says: "the most important thing is to make something great then everything takes care of itself and making something great means being in business with or creating with great people kennedy says: "we will never meet every single thing that everybody wants in a movie but we've all spent a lot of time we are full of people who are great great fans that have been a part of this process including jj who's done an unbelievable job and so i think we'll get very very close to satisfying just about everything that people are looking for in this." co-star john boyega, who plays storm trooper "finn", says the film it's goals. boyega says: "it pays homage to the old and continues the new in a very balancced way and the characters are hilarious, han solo is back, and it's just entertaining, it's star wars." so now it's down to the fans who by mid-november helped the film surpass $50 million in advance ticket sales and are already lining up at theaters...which has star harrison ford feeling h

. >> and they didn't think bob iger was being truthful and i thought was interesting.s a bold call and i was surprised that an analyst could send the stock down on a day where sentiment is good regarding it. the main point is this is an uncertain story. and the stock market has known about star wars and that it would be a blockbuster so i think it makes sense it is selling off now that people are calling into question the stuff on the network side. that being said, as you get closer to $100, you could probably leg into it. it is trading at a multiple in line with the market multiple. this is a drand that deserves, in my opinion, a premium multiple to the market. >> doesn't the cable size worry you. reading through rich's note there is valid points there. >> definitely valid points. i love rich. when you look at cable, we know more about espn -- i heard this today on air as well. we know that story more than what we know what the star wars story will be in the long run. so if you look at the stock -- >> so you think the downside is better understood than the upside. >>

[laughter] >> hats off to disney and top guy bob iger. he's pulled off a marketing coup and a half. a box office juggernaut. i did not see it coming. this morning, we're waking up to $500 million worth of ticket sales worldwide, easily a record. and there are four more "star wars" movies planned, and disney will revive the indiana jones franchise, too. what a performance. almost half the money that flowed in from "the force awakens" come from 3-d screens which carry a 3 to $5 premium. and it's not just teenagers or young men, four out of ten were women. and bob iger bet big on it, made a $4 billion investment and looks like it's really going to pay off. when he took the top job, disney stock was in the 30's. now it's powering up well over $100 a share. so, we will no longer make fun of the 40-year-olds who buy "star wars" toys. we won't pooh-pooh "star wars" mania. i will take the grand children to see it and bob iger is surely one of, if not the best ceo of his generation. i'm going to stay on "star wars" and bring you this item of related news. the vatican newspaper has a big comp

we'll be talking to disney's chairman and ceo, bob iger, at 1:00 p.m. london time.ifa has banned its president blatter. has been banned from the game for eight years. next, brent crude slumps to an 11 year low tiered they are slept -- low. -- when we return. ♪ guy: welcome back. you are watching "the pulse." we are streaming on bloomberg.com, your tablet in your phone. brent crude drops to the lowest level in a decade. gotkineg tvs elliott has more. meeting in cap -- eric producers meeting in cairo. alico they are trying -- elliott: we should not be too pessimistic about oil prices. the iraqi oil minister saying little prices will rise from that current level. fundamentals are strong. words are one thing, actions are another. the market is not seeing the reactions out there. try to increase oil prices did indeed, we heard from the qatar minister -- the qatar oil minister saying trying to get the oil prices higher. now they are trying to increase their margins. they take from every barrel that they sell. bit let's talk a little about why we are seeing what we are see

tom: bob iger takes a victory lap. "bloombergm today on ." looking at oil, $30 per barrel.th us. tom: best ever. have review of new york city, looking at the holiday windows. .hey have absolutely topped it they are truly spectacular this year. if you can get to fifth avenue, check out their industry-leading windows this christmas. this is bloomberg "surveillance." good morning. let's get to a business flash. here's vonnie quinn. vonnie: chairs of syngenta are climbing in the premarket after there are talks to take over. people familiar with the matter they will buy 70% of syngenta with an option to require the remaining 30%. the board is expected to vote on the deal. $1 billion for roughly 40% stake in the u.s. money manager, according to a person familiar with the matter. they could happen early next year. eyeing the stake would be their biggest overhead investment since 2007. is planning to raise as much as $1 billion in new funds, this is according to a delaware state filing. lyft's filing didn't indicate how much money has been raised. this the value to its $2.5 million

iger is frequently among the highest-paid executive in the u.s.ust the other day. to say has created value the least over x number of years, and he is the ultimate content king. vonnie: have you seen "star wars" yet? tom: no. we have to wait for a ticket to free up sometime in 2017. vonnie: by then, you will be waiting for the next installment. [laughs] tom: howard davidowitz on what he predicted, which is amazon. this is a stunning chart with a little bit of nuance. first of all, the amazon equity performance, leaning loans, 2008, early 2009. again, with the magic of the cursor, i am going to bring up here so you can see walmart's under versus the standard & poor's 500. 2008, youing back to saw that earlier with amazon outperforming. what did you learn about digital, howard davidowitz, in the last 90 days? howard: well, amazon prime now is where it is at. tom: are they still in fashion? howard: oh, yeah. fashion isin enormous, astronomical growth in fashion, so they are doing it all, and they have got the biggest assortments, the best prices, and

disney had an earnings call where ceo bob iger talked about how he's seen some subscriber losses at espnand investors got really concerned about his comments, because the thinking is that if there are problems at espn, if they are losing subscribers, what does that say about the television industry as a whole? in early august there was sort of a media stock meltdown and some of the companies recovered some of those losses. disney actually ended up at the end of the year up a little bit. it really started in august and a lot of the companies never fully recovered. cory: there's some irony with that, disney was the only company that was up despite that hiccup they took. >> i don't think it will be overblown. my company focuses on the college market. 50% of all college students, we survey them all the time. the fact of the matter is they don't think they need to get cable television. the generation after that and after that are not accustomed to buying cable. when cable started, we all did it for a clear visual of being able to watch a show without fuzz on it. then it became about programmi

disney ceo bob iger sat down with an exclusive interview speaking with stephanie ruhle and david westinut the box office sales. bob: it's bigger than big and bigger than we thought it would be yesterday. yesterday morning, we came out with estimates for the weekend of $238 million domestic and $500 million total global box office. yesterday ended up stronger than we anticipated, so it is likely to be in the $247 million range domestically and even higher in international. we expect the total global take could be in the neighborhood of $528 million. and china has yet to open. that is an incredible weekend. stephanie: put that in perspective what that could do to your business strategy. that equals more than 15% of what disney will take in all of next year. is that going to change what you want to do seeing how impactful it is? bob: no. our strategy is baked in, particularly in the movie side where we have the lalo plan in the films are shooting or in some cases in various stages of editing. what this does is set this great franchise up for far more value over a long time for the company.

but right now, here's a look at david d iger. ---- the 20-1515 iowa crop prprress review is in from the u-s department of planting progress was behind the average in april.. and moved fast in may...nearly 54 percent of the corn crop was planted..in the first week.. but was slowed by big rain events.. soybeans were not fully emerged until mid-june.. and remained a day behind average for four weeks. and soybean planting didn't wrap upntil july because of torrential rains.. the week ending june 28 recorded the highest topsoil moisture at 31 percent surplus and highest subsoil moisture at 26 percent surplus.s. crop development was either slightly behind or equal to the average pace for the season.. but in septembe warmer than usual temperatures.. helped crops mature.. harvest was underway by the end of september and farmers took advantage of good field conditions in the first half of october where there was almost no rain. 96 percent of soybeans were harvested by the end of october by november 22.. 98 percent of the corn crop was harvested.. equal to the five year average.. ---- late last w

"star wars" ice cream, after the co-founder brian smith struck up a friendship with disney ceo bob igerchise, everything that is associated with it, does gangbusters. >> the first week of selling "star wars," we sold as many pints online as we had sold online in the year previous. >> reporter: the business decided on two flavors, the light side -- >> the lightest, most billowy ice cream we could do and that's marshmallow. >> reporter: and the dark side. >> es presso fudge brownies. i feel proud that we have done something that, you know, that feels like "star wars." >> reporter: has george lucas sampled it? >> not yet, no. >> that's the "overnight news" for this tuesday. 2015. this is the cbs morning news. dangerous storms pound the pacific northwest. millions start the reason feeling record high temperatures. fencing a showdown in the general election, donald trump ramps up attacks on hillary clinton and some of them are personal. a happy and historic landing for spacex. the private space company celebrates after launching then landing a 15-story rocket booster. >>> and in the midst of

"star wars" ice cream, after the co-founder brian smith struck up a friendship with disney ceo bob iger. >> this franchise, everything that is associated with it, does gangbusters. >> the first week of selling "star wars," we sold as many pints online as we had sold online in the year previous. >> reporter: the business decided on two flavors, the light side -- >> the lightest, most billowy ice cream we could do and that's marshmallow. >> reporter: and the dark side. >> es presso fudge brownies. i feel proud that we have done something that, you know, that feels like "star wars." >> reporter: has george lucas sampled it? >> not yet, no. >> that's the "overnight news"

bob iger says he expects big things from the new lucas film. >> when we bought lucas film, i knew there were global interests in star wars movie. there had not been a film out in ten years is while we had strong instincts about level of interest and what it might do, we had no idea -- i will say to you in all honesty standing here tonight, interest in this film worldwide has exceeded expectations by a lot. >> that does it for us. join us tomorrow. "squawk on the street" begins now. ♪ good tuesday morning. welcome to "squawk on the street." i'm carl quintanilla with jim cramer, david faber at the new york stock exchange. it is fed day. the start of a two-day meeting. the pre-market rallying here after a recovery yesterday that warning from 3m taking some of the shine off. europe higher, the price of brent getting relief. back home, november cpi with a two handle year on year. hat fed hit its target ahead of tomorrow's decision? anticipation from the markets. the fed's two-day meeting starts today. tomorrow is the highly anticipated announcement, will they or won't they? >> shares of qual

. >> people don't understand bob iger's strategy.t's not like he's saying espn's subs drop, i should panic, throw my hands up and listen to rich greenfield and give up. it's not like that in the executive suite. they say i bought this thing for 4 billion, half will be made up with this release. >> you think 2 billion from one release? >> i think it could be. there will be more screens this weekend. the 2:30 shows were sold out around the country. i'm talking 2:30 a.m. >> yeah. sold out. 4,000 screens, 11,000 showings, maybe it's 12,000 showings next weekend. it's the most talked about movie i've seen. hasbro up. maybe toy sales are not that bad. espn for a second. greenfield was saying people don't want all espn. people don't want all stations that they have to get but they're jammed. one of the oneses th s thethey espn. if i could drop 420 channels, i would. but i would not drop espn. >> understood. but his thesis on friday, of course, we have greenfield on, he was on "squawk box" this morning. >> probably on tomorrow. probably on c

iger told us they could do it with relative ease and pretty soon.elieve him. >> we simply don't believe there are enough consumers who would pay espn at price they need to pay it we believe most of the basic cable network channels have been overearning for a long time. they've all been part of this bundle of channels. and i think as you start to go direct to consumer, it's not just you, carl, me, rich, deciding to pay for espn and the price that espn will charge, but also you have to subscribe for the full year. let's say, for instance, you're a big football fan. do you need to subscribe to espn for more than 17 weeks during the football season for monday night football? just like with hbo now, i think they're learning that it's a lot harder to go direct to consumer because you have the fact that "game of thrones" ends and the consumer can instantly cancel. that's why netflix is launching so much programming throughout the year. "narcos" was in late august. they need to give you a reason not to cancel. cable networks are niche, and niche does not le