igor sergegienko drew attention to the need to create more analytical materials, promote our own content through social networks, and also called for cooperation with popular bloggers living... in the outback, one of the tasks that we also set for ourselves is to avoid information genres, from dry statements of facts, but to rise above reality, analyze, we will work in this direction , as for work in social media, for us the social network tiktok remains absolutely untapped , and here the question arises, of course, we need professional journalistic education, namely the internet, journalism specialists, this is a question for many regional editors, of course. talented and promising workers often become the heroes of journalistic materials. the issue of retaining young specialists is relevant for the postavy region, of the eighty-eight graduates of universities and colleges who came to their first jobs this year, 81 people remain working today. local authorities solve personnel shortages by concluding targeted contracts. this year, 35 agreements were signed with school graduates. it is e