to 19.5 ilium dollars this year from 26 billion in 2010 and e-book revenues are expected to jump eightes. does hachette really have a choice here? >> it's a great point. it's becoming a real profit center. reportedly, what this skirmish is about comes down to one number -- $9.99. that is reportedly what amazon wants e-books to be retail that. hachette says after you take your cut, that's not very profitable for us and this is what the skirmishes about. >> mark, how would you like this dispute to be resolved? >> i would like to see hachette hold the line. it appears this is about e-book margins. amazon wants to earn more than 30% and hachette once you earn 70%. more important, hachette wants to control the price of the book to the consumer. i'm hoping that hachette holds the line and maintains control over pricing. >> will they? how will this play out? >> by holding out and threatening to leave, it puts hachette in a bad financial position. and let's face it, publishers are not doing well financially and don't have the financial resources to hold out. all this is going to do is make it