the ambition to go further imagistically, to do the more impossible. i think that's part of the fun. but i think we're also just talking about the literacy of the audience. the visual literacy of the audience. they've seen so many images now, especially here in the states. there's so much to look at, to watch. so the visual storytelling literacy is harder to impress. tavis: you talked earlier about the fact my time is running here, so i have to do this quickly. you talked earlier about the fact that this digital makes the project in many ways much more collaborative. this is inside baseball, but over the years of doing this and being a film lover and being in this town, i've come to appreciate what cinematographers do. like i appreciate costumers. you do this long enough, you start to really appreciate all the names of all those folk who you see at the end of the movie. is this a friend, digital, the friend or the foe of cinematographers? >> certainly in the early days it was the foe, because it wasn't good enough. as digital cameras are getting better