for the first time ever, directed by james cameron, in imax 3d, we send a camera into harry smith -- >> it's happening right now.

imax is 6-dollars extra. 3d imax shows are now $7 extra.e are told all other ticket prices will remain the same. >>> not great news on wall street. the dow jones gained a 9 point. the nasdaq down 2 and the s and p500 up almost a point. >>> here is what we are working on for you tonight. we are going to have more for on the fire tragedy in dundalk. and the latest federal plan to help millions of americans avoid foreclosure. >>> looking for something to do this weekend the national cherry blossom gets underway tomorrow. not only can visitors stroll through the trees during the day they can-can take a lantern walk in the evenings. >> we work in concert with the washington area bicycle association. you can bring your bike for free. >> the blossoms are expected to peak between april 1 and also april 4. for complete list of activities all you have to do is log on to our website at abc 2 news.com and look for the links mentioned on air. this year i'm going to do it. >>> i think next weekend would be even nicer for it. this weekend a little chilly.

. >> reporter: seeing a movie in 3d imax will now cost you 19.50. that is 3-dollars overnight. for a family of 4 it will set you back $78. >> that's a lot of money for a movie. >> reporter: in 2009 ticket sales set a blockbuster record. for the first time ever revenue surpassed 10 billion-dollars. >> there is an opportunity to gain more by increasing the prices and they don't think that the audience will vaporize because of it. >> reporter: 3d movies were responsible for 11% of those sales. lindsay davis abc news, new york. >>> now, the forecast certified most accurate and maryland's most powerful doppler radar. >> it did start off wet and nasty this morning but by this afternoon a little sun. still a chilly breeze. from inside it looks better. cold night on the way. tomorrow morning slow warm up but the i didn't think the week is a winner. dry, sunny, a little cooler than average. no 70s this weekend. let's take a look outside. you can tell by the way people are dressed out here, head to toe, long sleeves and not too many shorts out there. 49 degrees. we are going to quickly f

for the first time ever, directed by james cameron, in imax 3d, we send a camera into harry smith -- some very good friends. james cameron's harry smith's colonoscopy. followed by kathryn bigelow's mammogram with julie chen. only on the cbs "early show." >> jimmy: well, that's -- [ applause ] it probably cost only $1 billion. there's more trouble for toyota. today, a woman in new york claims her prius accelerated out of control in her driveway and caused her to run into a wall. my aunt fran did that without any accelerator problems, so this could be a great excuse for crappy drivers. this is fresh on the hills of that prius that accelerated in san diego and had to be stopped by highway patrol. i don't know. you know, motion is relative. maybe toyotas aren't speeding out of control. maybe the world is slowing out of control. toyota still doesn't have a definitive fix for the problem, but if you bring your car in, they will turn up the volume on your horn for free. [ laughter ] walmart is another company that's subject of some criticism. at one of their stores, they were selling black

film like "avatar" probably could have done another $30 million if it didn't have to come off the imaxn it is was on for "alice in wonderland." >> reporter: retailers are capitalizing on the sensation and the biggest sellers are 3-d survival kits, disposable glasses and 3-d shades take double as sunglasses. >> i'm such a fan of 3-d. >> reporter: many actors are enthusiastic about 3-d and can be transferred easily making the demand for 3-d theaters even more immediate. >> a couple of years ago when nobody thought the thing was going to work at all and now we're arguing about whether we're going to have 9,000 or 18,000. >> we're going to see all of our entertainment i3-d. i think any screen we look at, a computer screen, mobile device, our television screens, we see life in 3-d. it's only a natural progression. >> reporter: the film that started it all is planning a summer rerelease with additional scenes and

a matinee for two adults, two kids at this amc imax theater in alexandria will cost them $60 today, up from $48 yesterday. and that is before popcorn, candy and drinks. >> that's a lot of money for sort of like a spur of the moment thing. that kind of moves movies from what you do kind of for fun to something you have to plan for. >> i wonder if they have a good reason behind this. >> i want you to gain their trust. >> reporter: movies like "avatar" -- [ inaudible ] the movie wants to cash in on the demand for 3-d. >> not worth it. >> the price increases which kick in today are averaging about 10% depending where you live and they affect amc and regal theater and others and it is not just matinees either. the evening ticket price for adults at this amc is 17.50. 14.50 for kids. $3 hike for both. not all moviegoers will be willing to pay those prices and some industry analysts are already predicting a consumer backlash. >> it will be a little more selective about the movies i see from now on. can't just go see a movie because it is a friday night. you have to make sure it is something y

. >> so the imax 3-d movie if you take a family of four, $75. 3-d movie, $63. >> can you imagine thosehigh school trying to go on a date? almost impossible. >> you have to get a job and where are you going to work? >> the question is can hollywood sustain this over the long haul? will people pay this kind of money or is there going to be a back lash? i think for some movies coming out like the new installments of "shrek" and "toy story" will be okay. and also "how to train your dragon." >> that's a huge movie. i didn't hear about it until late in the game but it's another 3-d which means an expensive ticket. what is the story with this movie? >> critics have loved it. the response has been overwhelmingly positive. and it's a kids' movie. it's animated and based on a very popular kids' book and industry analysts are estimating that it's going to make $40 million to $50 million this weekend. it's the tale of a misfit young boy who defies biking tradition and trains a dragon. >> the alternative movie is "hot tub time machine". >> which we are very excited about. you have the '80s, timetab

for 3-d imax flick going up 8%. asking why?t is these nifty glasses and technology to bring you 3-d. the theaters have to pay to transfer all of that equipment over. the other reality is the profits from 3-d films. something they can't ignore. something "avatar" made by the company which owns fox. something like 80% of the revenue generated by 3-d ticket sales. the theaters are trying to get in on that action. >> shepard: how do we search for deals, you know, sort of like you search through movie listings? >> well, there are two things you can do. one is a little drastic. there is a theater in brooklyn where if you donate a pint of blood they have a blood mobile outside they give you a free ticket to get. in that's a bit much there. another thing is, look for a 2-d the old fashioned kind of films. those prices are only going up 4%. one last thing, i would never advocate anybody break the rules but a coat like this can hide a bottle of pop or something. with the prices that you are paying now, theaters will throw you out. they g

i get it in the big imax. but are we going to watch like "law and order" in 3-d?e ones with the really shocking victims. some people might get a kick out of that. you look at promos for the new life series, the sequel to "planet earth." i'd love to see that in 3-d. whether we're going to be watching 2 1/2 men in 3-d, i don't think so. if you look at the success of "avatar" and now "alice in wonderland," there will be a push to import that 3-d to the home. >> i'll be interested to see if it moves beyond sports in the home. >> so is porn. >> oh, we didn't want to go there. the guys in the studio want to go there. >>> college at least aren't making the grade and the education secretary wants do something about it, even if that means keeping teens out of ncaa basketball tournaments. >>> plus, basketball star lebron james reaches an historic milestone and the youngest player to do it. we'll explain on msnbc saturday. [ female announcer ] food myth #35. [ woman ] when you go with frozen, it can't be real. [ female announcer ] oh yes it can! with lean cuisine. they put i

to get prices up this weekend by several dollars per ticket and as much as 20% on some imax films all because of 3-d. >> this is some of the largest year over year price increases in recent history. 3-d's drawing people to the theaters. theater chains know it and they are taking this opportunity. >> reporter: in big cities like new york premium prices mean it could cost a family of four nearly $100 to see a 3-d film. that's including popcorn and soda. >> am i the only one who thinks this is a bad idea? >> that's too much money to go see a 3-d movie. >> reporter: you can blame "avatar," the biggest grossing movie of all time, convinced hollywood audiences would pay more for 3-d. then kwl ""al lis in wonderland shattered more box office records. theaters have been doing the price hikes very quietly. they know this is sensitive territory. no big announcements. this weekend they are watching audiences closely to see if price hikes get a thumbs up or thumbs down. >> i would like to see the whole movie in 3-d, not just pieces of the movie. >>ly come if someone else pays for me. >> somebody'

you can watch in 3d and the course comes with imax screens and the ruler lives for horse racing.n in the stands at the kentucky derby and despite dubai's debt crisis, he is still worth more than $10 billion. he may have his horses, but as the debt crisis unfolds, will dubai remain a sporting capital? well, here is who knows the answer to that question. you have been looking into this. will dubai stay in the top of sports? >> amazing that they're even there. sportsbusiness.com magazine says they're among the top 20 sport (t&háhp &hc the first time they have ever put them in there. you mentioned the $10 million that 6 million winner purse, $2.7 million is the breeder's cup, which is here. the question is, for that race, will those breeders want to bring the horses all the way to dubai? that is the big question. they have this dubai sports city, erin. which is unbelievable. $4 billion, 50 million square feet. it has three or four stadiums and it has training centers, manchester, united. they have a david lloyd tennis academy and butch harmon school of golf and ernie els golf course