the company is imgur.to the director of product about how this business works next on "bloomberg west." ♪ ♪ >> image sharing site imgur is looking to capitalize video to clip. the director of product is here. tell me about how this business works. >> imgur is the internet's story platform. those stories might be funny or sad, they might be inspiring but they are stories created by real people. more than 150 million people visit us. >> how many people visit your smart? >> they submit their images and stories from their daily life. they are talking with other people and connecting to each other. >> how do you get paid? >> we have small display ads. >> the display ad does this has not been a great one. is it getting better or worse? >> this business was completely bootstrapped. we did not raise a dollar of outside capital. >> the success of the gif, it is a fairly amazing thing. they have been around since before the internet, not really, but since the 1980's. i figured out how to copy and paste them on my ip

>> the beautiful thing about imgur is it is a platform.te their own gifs. >> gifs or jifs? >> jifs. you can choose. >> what works? what is funny? what draws the most images? >> our job is to create the best tools for people who want to create gifs. they create gifs and things that are popular a copied and grow and become memes. we don't spend that much time thinking about what is popular. we just figure out how to make those tools that allow people to tell their own stories. >> that was sam gerstenzang, the imgur director of products. that does it for this edition of the best of "bloomberg west." you can catch us monday through friday 10:00 a.m. and 3:00 p.m. on the west coast. 1:00 p.m. and 6:00 p.m. in the east. we will see you on monday. ♪ >> the following is a paid program. the opinions and views expressed do not reflect those of bloomberg lp, its affiliates, or its employees. >> this program is a paid advertisement from united states gold and reserve. the markets are unregulated. it carries risks. past performance cannot predict futur