a distinction, has been since time immemorial on equipment providers and npds or cable companies, if you will. the person who makes a tuner, a television set, a box, an antenna, doesn't pay retransmission consent because they're providing equipment to the consumer. whereas companies that have statutory rights that go along with being able to buy content, being able to force people to sell them content even though they may be competitive they have monopoly rights in markets because they have the rights to public access on electric utility poles. i mean, there's a bouquet of rights that come along, and as part of that they have to pay broadcasters. so here is the internet, has no rights. zero. absolutely no rights, in fact, severe constraints and threat of the future because we don't know what's going to happen vis-a-vis neutrality, we don't know what's going to happen vis-a-vis caps, we don't know any of these things. so here's an ecosystem that has absolutely no rights, a tremendous amount of uncertainty, and in comes a company that creates interesting technology, and the idea that y