the impmentation we made, start the movie, presumption, sharing. there's a don't share but ton click afterwards. right when the movie starts, anytime you deal with the movie, you can elect to not share, and then after the movie is displayed on facebook you can go back, adjust your setting to unshare are that. also sharings you can do on the facebook side. >> here's my question. what's the difference between an unshare opt out and a share opt out? they're both asking the same question. one's presumption, you're going to share all the time, but still making a decision each movie. unshare or not unshare. >> one is opt in and one is opt out. >> yes but the point is the decision for privacy is still made individually on every movie they send down the stream. so what's the difference? of having an opt in or an opt out? if the feature whole sargent they have the same thing. >> it doesn't -- i don't think it should be a matter of law. >> i was going to echo. that's our implementation under the hr 2471, that's not required under law. we've done it because w