>>impossible foods says demand is so high it's causing a shortage as burger king announced plans to rollimpossible burger nationally its competitor beyond meat is also savoring midi success. its strategy cell plt based products we meat eaters are actually shopping that means convincing supermaets to place beyond meat producs directly in the meat aisle and partnering with fast food chains like kfc to incorporate beyond meat items into their menus to get all the great stuff that to me that none of the downside. experts say demand is fueled by consumers looking to make their diets, healthier and reduce their impact on the environment without sacrificing taste. >>absolutely only categorically karimov for consumer watch i'm mary moloney. >>up next the nation now less than 24 hours away from the start of the imachment trial against president trump's what senators and representatives it's a day to get ready. >>and if you're streaming us on kron on the news continues during the commercial break go during the commercial break go z3q74z z1ncz y3q74y y1n >>in national news the day before president

this week impossible foods beefed up its roster of meat alternatives, serving up new plant-based pork. you can also get the aromas. >> smells like pork, looks like pork. >> reporter: all without the pig. >> we're seeing a lot of consumers, especially millenials who really want to make that choice not to eat animals anymore because of the environmental impact. and this is a product that can satisfy all of their meaty needs. >> reporter: here we go. we were among the very first outsiders to taste test it. >> what do you think? >> reporter: it's good. >> if you were tasting that side by side with ground pork, would you know the difference? >> reporter: i don't know that i would. impossible says their pork has zero cholesterol, 40% less saturated fat and more iron. meat alternatives are predicted to explode rising from $14 billion of a global meat industry right now to $140 billion by 2029. impossible foods already has lucrative deals with big names like burger king, red robin and white castle with more to come. you'll find competitor beyond meat served at carl's jr., dunkin and mcdonald'

. >> and impossible foods is ♪ when you never lower your standards, only your fares, it's a better classf sale. emirates. fly better >>> now our original series project home. and tonight we are getting a glimpse at a hidden home population, street kids. >> and it has an enormous impact on your odds of ending up on the street. >> number one i was scared. >> reporter: rika spent her first night on the street in san francisco at age 19, right around the time she came out as transgender. >> what initially kind of started my homelessness is my father. he didn't accept me for who i am and burned my clothes because i was presenting as female. >> reporter: so she moved from sacramento with no family and no connections to the big city. she says almost immediately strangers on the street started to chip away at her. >> i was raped on the streets at least twice. times got desperate for me and i had to do sex work, so all the things took place because i didn't have a place to live. >> if a young woman is on the street for more than 48 hours she has nearly 100 percent chance of being trafficked for s

tom: you were talking about impossible foods and beyond meat.e knocking at the door of the chinese market but they do face some regulatory hurdles. how can you be in a position to fend off that competition? vince: i don't see that as competition right now because we are small. i would be excited if they came -- it would be effective if they came to mainland china because that would open the market and educate people. our main goal is the same, to get people into more plant-based proteins, plant-based foods rather than animal-based foods. we have the same vision and same results that we want to achieve. it is going to be better for the chinese market as soon as possible. tom: you welcome the entrance of other foods into the market? vince: of course. tom: what is the funding situation right now? vince: we are open to possible investors from the u.s. and of course mainland china. more of a local investors are noticing. investors from the u.s. or europe are more familiar with this field and they also share the vision of why alternative protein is an

. >> and impossible foods is you shouldn't have to live with pain. you shouldn't have to pretend you're fine. you shouldn't have to be the ambulance. you shouldn't have to be thinking about the cost. you should just be focused on her. covered california can help you find a health plan that fits your needs and budget. because we believe you shouldn't have to choose between the life you've built and the care you need. ♪ ♪ ♪ ♪ ♪ blow a kiss into the sun ♪ we need someone to lean on ♪ blow a kiss into the sun ♪ all we needed somebody to lean on ♪ ♪ ♪ >>> now our original series project home. and tonight we are getting a glimpse at a hidden homeless population, street kids. >> and it has an enormous impact on your odds of ending up on the street. >> number one i was scared. >> reporter: rika spent her first night on the street in san francisco at age 19, right around the time she came out as transgender. >> what initially kind of started my homelessness is my father. he didn't accept me for who i am and burned my clothes because i was presenting as female

impossible foods announcing plant based products, pork and sausage.ants later this month. our own liz claman interviewed the company's ceo a little while ago, about the plant-based option. listen. >> the demand for our product, and for delicious, nutritious plant-based meats is huge. and it is a real challenge to keep up with that demand. melissa: i don't know, bret. i'm not sure i believe this trend is going to last. what do you think? >> you know, i don't know. there is a lot of, news stories out saying oh, the plant-based move it is good for the environment because it requires less meats. we tried the plant-based dunkin' donuts product which tasted planty. liz tried it. they said it was good. the trend seems to be little bit salty. i did not try it although they're handing out free samples. i'm timed of eating free samples of food in large environments like this. melissa: someone described it as dirt. samsung unveiled a robot called ballie. it looks like bb-8 from "star wars." it uses artificial intelligence to help you around the house, understand

impossible foods chief financial officer david lee.good to have you. >> thank you for having me. neil: i do want too get into the particulars on that. did you envision the response your offerings would have over the last year. ergo no one. >> you about you guys and now everyone knows about you and is imitating you guys? >> it is incredible. a year ago we launched at las vegas consumer electronics show the impossible burger 2.0. candidly i don't think anyone on the planet anticipated the undented demand we've seen. we're back at ces this year to announce impossible pork. i would love to serve that first kosher bacon cheeseburger you mentioned. we're on our way. neil: now, this like the other offerings tastes like the real mccoy. i talked to a number of doctors, cardiologists, and the like, this is a little bit better than the meat alternative. it is is not a nutritional home run. what do you say to that? >> i say go to the numbers. impossible pork versus 70/30 pork. we have 60% less total fat. we have no cholesterol. nearly the same amo

impossible foods provides patties to burger king. a news caused a spike of impossible's competitor, beyond meat as burger king announces plans to test a new meatless breakfast sand, has eggs and cheese on a croissant coupled with a plant based sausage patty from impossible foods. the five test markets are not in the bay area. >> well. >> i've tried the meatless burger at a couple other places and i liked them, the ones i tried. >> you couldn't tell the difference. >> i really couldn't. >> it tastes like chicken, right. >> you know, the one thing about those burgers is if you look, and you're going to, the sodium content is really high. i'm not sure. >> more than a beef patty. >> yes, yes. i'm not sure how truly healthy this is for everybody. i understand trying to get away from meats and the cattle. >> but some people need the iron from beef. it just depends on what you need. >> but clearly a lot of people are interested in this, and there's more and more companies coming up with these meatless it items. >> impossible to supply every

by companies like delta airlines by german automaker dima benz as well as by a food company impossible foods which is working on artificial bacon so that all gives you an idea into which direction this event is moving it's still a very important one but it's rather a developing into an innovation fair. for us of cars airlines fake bacon you've had a look around at the exhibition halls what else stands out to you all i think 1st of all what stands out is the sheer size of this event with one $175000.00 visitors it came just last year alone well what i found particularly interesting is autonomous driving and the massive pressure of the car industry finds itself in the way the car industry response to that so you see electric engines you see autonomous driving i was able to witness a big show on. b.m.w. the german automaker who unveiled their latest autonomous car but of course other topics are important too here like the new mobile internet standard 5 g. as well as artificial intelligence of course. all right over sell it in las vegas with all the newest and greatest in consumer tech thank you

instance played dime or bands the german automakers and the food industry is on board as well with impossible food was working on artificial bacon so that just gives you a little bit of an idea how this is changing into an innovation sphere rather than the consumer electronics show it used to be earlier times a changing thank you all over salad at c.s. morris in las vegas. if 1000 new jobs and a regional image boost tesla gigafactory near berlin is considered a big win for all concerned and the u.s. electric car maker might be starting a trend among the locals german car makers are poised to faustina brandenburg next to berlin other major car makers have also expressed interest in the region. the brandenburg economy minister believes the area could soon become a cluster for the electric vehicle sector attracting suppliers as well as skilled labor. you're already seeing a stablish german manufacturers opening up to new technologies asking whether there are opportunities for them here they're asking one of the requirements what made you interesting to tesla there is a knock on effect. nothing to wha

by companies like delta airlines by german automaker dima benz as well as by a food company impossible foods which is working on artificial bacon so that all gives you an idea into which direction this event is moving it's still a very important one but it's rather developing into an innovation fair. or ice of cars airlines fake bacon you've had a look around at the exhibition halls what else stands out to you all i think 1st of all what stands out is the sheer size of this event with one $175000.00 visitors it came just last year alone well what i found particularly interesting is autonomous driving and the massive pressure of the car industry finds itself in the way the car industry response to that so you see electric engines you see autonomous driving i was able to witness a big show off of b.m.w. the german automaker who unveiled their latest autonomous car but of course other topics are important to here like the new mobile internet standard 5 g. as well as artificial intelligence of course all right oversell it in las vegas with all the newest and greatest in consumer tech thank you v

like beyondmeat and impossible foods, they have done very successful marketing and product development are expecting if there is a company or a market for china. tom: do you have an estimate for the value of the market in china over the next five, 10 years? is there a dollar number you are putting to your investors? vince: it is hard to tell right now. what we have is a very solid prediction. in china, plant-based milk or drinks is about 15% of the dairy market. if plant-based meet could be up to 15% of the meat market in china. tom: you were talking about beyond meat. they are knocking at the door of the chinese market but they do face some regulatory hurdles. how can you be in a position to fend off that competition? vince: i don't see that as competition right now because we are small. i would be excited if they came -- it would be effective if they came to mainland china because that would open the market and educate people. our main goal is the same, to get people into more plant-based proteins, plant-based foods rather than animal-based foods. we have the same vision and same res

of this plant—based pork substitute by one of the leading alternative meat producers called impossible foodslly hoping to take a big portion of the pork market, and pork is the most widely consumed meat in the world. it is indeed and within china it is enormous. there isa within china it is enormous. there is a huge consumer demand for pork, and that was hit over the course of last year by swine flu which decimated huge herds of pigs in china, but it's more than that. this is to do with climate change, this is to do with climate change, this is to do with climate change, this is to do with demographic change. animals increasingly in the spotlight for creating a lot of co2 emissions, and also the cost of feeding an animal. environmentally it would be a lot cheaper and more efficient to grow the crops and use that to feed humans, rather than go through the animal life—cycle as well. this is a story which isn't going to go away. i've recently saw a company in israel that were 3d printing steaks out of plant—based content. that this is something that is really expanding but the interesting part

one company impossible foods is launching new products while another beyond meat is teaming up with fastd changes and grocery stores. what is driving that growth? >> reporter: meatless products are sizzling hot. they gras 11% from 2018 to 2019. alternative toss meat went grow so much that by 2040, 60% of the world's meat likely won't come from slaughtered animals. impossible food it is so seeing much success, they are working on take bacon in the same month they have pig free pork. >> it is made from soy protein, coconut fat and we're trying to introduce new alternatives to replace animals by 2035. >> it is causing a shortage as burger king announced to rolling out a meatless burger. >> convincing supermarkets to place beyond meat products directly in the meat aisle and partnering with fast food chains like kfc to incorporate beyond meat items in their menus. >> experts say demand is fueled by consumers looking to make their diets healthier and reduce their impact on the environment without sacrificing taste. >> absolutely only categorically care about meat eaters. >>> i'mlow dose aspin

you might call it fork, fake pork impossible foods launched the burger here. people were stunned. is the most consumed meat on the planet. this could be huge for impossible its rival, beyond, has had a plant-based sausage substitute they are upping the ante with a ground pork substitute those are really taking off. >> pork, a big hit in china. thank you very much. appreciate that update on ces. don't miss the coverage of the consumer electronics show. we are featuring high-profile interviews speaking of impossible foods, ceo pat brown will join squawk on the street about his company's dive into fake pork or fork joining the team on closing bell that happens later on today. >>> on deck in the show, brian sullivan breaks down the biggest names of energy ahead. facebook unveils new efforts to stop fake content. another look at shares of tesla continue to climb after hitting another record high. the company has a market cap of more than $82 billion. close, not yet there, close to the same value of general motors and ford combined. ♪ looking to get your business off to a fast start in

and finally from our website, the latest innovation in plant based food comes from impossible foods,to see its pork substitute, launched in las vegas, break into china. jane foley from rabobank joins me now. combat, let's start with the story in the arab news. they are clearly extremely worried as is much of the world, about the fallout from this. absolutely, they are worried about what could happen in their region stopping this article doesn't make mention of the fact that around backed houthi militias have previously targeted saudi civilians. civilians have also been warned about the impact of us energy installations, could also be targeted. 0ne installations, could also be targeted. one thing they did think was quite interesting within the context of this article is a reference to general qasem soleimani asa reference to general qasem soleimani as a warlord. clearly the positioning of this article

taylor: zen meat has been dubbed chinese version of impossible foods and launched it plant-based foodsthey joined tom mackenzie shanghai on how competition for the market is shaking out in china. him and >> the government definitely wants more plant intake or consumers, chinese consumers. also, unfortunately, we had last the event that doubled the effect of the plant-based food sector. a lot of food companies are noticing this new area. like our competitors in the u.s. like beyondmeat and impossible foods, they have done very successful marketing and product development in the u.s. market. so, people are expecting if there is a company or a market for china. tom: do you have an estimate for the value of the market in china over the next five, 10 years? is there a dollar number you are putting to your investors? vince: it is hard to tell right now. what we have is a very solid prediction. in china, plant-based milk or drinks is about 15% of the dairy market. if plant-based meet could be up to 15% of the meat market in china. tom: you were talking about beyond meat. they are knocking at

julia. >> thanks so much, david i'm joined by ceo of impossible foods. to us today you just announced a big new product, impossible pork how important will this new product be to accelerate your growth >> it's huge our mission is to completely replace animals as a food production technology by 2035. pork is the single most widely consumed meat in the world, more than 250 billion pounds are consumed annually. our mission is global. in the u.s. beef and ground beef are the most iconic meats but global it's pork, so this is going to be extremely important for our future, particularly internationally. >> your main rival, beyond, had pork alternative sausages and patties back in 2017 and 2018 was when they launched those two products what took you so long to get this pork alternative, and are you concerned about playing catchup? >> first of all, our main rival is not beyond meat or any other plant-based company. as far as i'm concerned, i wish them nothing but success they have the same mission we have the only rival we care about is incumbent animal-based ind

last night i had the pleasure of talking to pat brown, the ceo of impossible foods, the man behind thesible meat, impossible burgers, and now pork. he and i headlined this year's leaders in technology dinner at ces, an exclusive by invitation only fireside chat for 700 of the most cutting edge tech leaders in the world. that's not all. i was also on the other end of the microphone yesterday at the equality lounge put together by the feminist quotient, the female quotient. i had the honor of being interviewed on my career and success in the news business. it was really fascinating time at ces. we hope that we at "countdown" brought you all of that feel of what you are going to have in your hands technologically this coming year. i couldn't have done it without our incredible crew in vegas and in the booth in new york city. you can find all of our exclusive behind-the-scenes video, interviews and more and the coolest technology that we got our hands on on the floor of ces. lizclaman.com, find it all there. same for facebook.com/lizclaman. don't forget to check out our twitter page. we ha

the chain is testing an egg sandwich made with a plant based pork sausage patty from impossible foods found at select u.s. locations starting the bed end f the month. cheryl: our own dagen mcdowell says the dunkin' donuts plant based breakfast item is fabulous. lauren: we had them, right on set. cheryl: she's a tough considerateic. lauren: i thought it was pretty good. we want to turn your attention to a live look at this, the international space station where spacex cargo capsule has just undocked. cheryl: the spacex dragon head on a five hour journey. it's going to come back to earth after a 30 day stay at the space station. it will splash down into if the pacific ocean, southeast of california. lauren: let's take a look at futures right now. it seems calm has returned to the global markets, at least temporarily. in the u.s., dow up 46 points, s&p up about 6, nasdaq gaining 32 this morning. still ahead, iran making new threats against the u.s. after the killing of general qasem soleimani. what does that mean for our troops in the middle east? and businesses going to some extremes to

competitor impossible foods causing a big stir at ces where i got to taste the company's all new impossible pork slider with pat brown, the founder and ceo of impossible. it's a pigless sausage set to be featured in burger king's impossible sandwich. impossible foods not the only rock star pumping up the volume at ces. up next, the company whose display was too big and loud for the biggest tech show at the convention center so they moved it to the hard rock hotel. harman international blowing the roof off "the claman countdown" next. ence. we can spend a bit now, knowing we're prepared for the future. surprise! we renovated the guest room, so you can live with us. i'm good at my condo well planned, well invested, well protected. voya. be confident to and through retirement. doprevagen is the number oneild mempharmacist-recommendeding? memory support brand. you can find it in the vitamin aisle in stores everywhere. prevagen. healthier brain. better life. i'm but how do i know if, i'm getting a good deal? truecar knows exactly how much people have been paying for the car i want. i tell trueca

and finally, from the company that developed the vegetarian burger that bleeds, impossible foods hasork substitute. it is made from a substance called heme, which is a molecule found in some plants and meat. made in a lab that gives a texture that resembles actual meat, the company hopes it help break into pork—loving china. the first product to feature the new food, the impossible sausage, is launching in the us this week. yes! one of the hottest areas over the last few years has been streaming with loads of new servicesjoining netflix in the battle for eyeballs. here at ces, a pretty new idea has been unveiled. quibi is a streaming service specifically for mobiles. it is going to be a subscription service offering high production value films presented in bite—size ten minute chunks to be watched on the go. but most interestingly, each film will be full—screen, no matter which way up you hold your phone and no matter when you switch between orientations. and instead of getting a compromised, cropped view when watching portrait mode, you get different shots specifically chosen by the

lauren: impossible foods thinks customers will be aching for some bacon.g it is testing a bacon substitute to take on the breakfast staple. david lee told fox business it has set a goal of making the first ever kosher bacon cheeseburger. last week the company debuted the impossible pork to rave reviews at the consumer electronics show. the plant based products industry has been accused of mixed messages in the past over the health of their products but lee defended the claim. well, the mandalorian season may be over but baby he yoda madness is here to stay. billed a bear announcing the debut of a stuffed baby yoda within the next few months. fans of creature have been waiting for months to get their hands on merchandise inspired by the figure. and how about prince harry and meghan markle joining a new royal family. burger king offering to give the duke and duchess a job at one of its restaurants, sail sayin say, they have a new crown for the royal couple. social media loving the idea, comparing it to eddie murphy's coming to america when he gets a job in a

the first product to feature the new food, the impossible sausage, is launching in the united statesover the last few years has been streaming with loads of new services joining netflix in the battle for eyes. here at ces, a pretty new idea has been unveiled. quibi is a streaming service specifically for mobiles. it is going to be a subscription service offering high production value films presented in bite—size ten minute chunks to be watched on the go. but most interestingly, each film will be full—screen, no matter which way up you hold your phone and no matter when you switch between orientations. and instead of getting a compromised, cropped view when watching portrait mode, you get different shots specifically chosen by the direct. that work in that orientation. each quibi film is basically to make films running in parallel with the ability to switch between them at any moment. this was the main aim of the founder's. we knew from our use case that people are on the go. 7am to 7pm at night. maybe get on the bus and are holding your phone imported and you want to watch something

. >>> well new this morning, redwood city impossible foods unveiling new options at ces in las vegas. impossible pork. impossible sausage. the first attempt to create a product not fake beef. if you're wondering, impossible pork will be rolled out in restaurants first. burger king as we mentioned has the impossible crois sandwich including a fake sausage patty and real eggs and real cheese. >> i just don't want to consume anything fake. >>> defining moment in any actor's career winning a golden globes. >> but getting it home is another story. so here is pictures posted by actor rahm as he made his way through the tsa. the agent is looking at it. he has to do. won the best actor on sunday for his role in the show. >> and the gift of winning a golden globes to take pictures of tsa without them slapping it down. >> that is kind of rounded. the emmy and grammys we've gotten. >> oh, sure. >> one guy said he took it through security and took it out and looked at it. >> that would be a weapon. >> and the guy goes what is this for. and he said it is an award. no, i know the industry, what is

curse and which has aids and cheese on croissant coupled with the plant may sausage patty from impossible foods burger king says meatless menu options have been key to bringing in younger customers, the impossible chris and which will only be available for a limited time though, but if it does as well as the impossible whopper way you likely expect a nationwide rollout is going to do well tonight, we know hollywood's most prestigious awards show will skip the opening monologue once again this year the 92th academy awards. >>will be without a host when the golden statues are handed out next month. officials announcing the decision today saying last years host let's show worked out just fine. so the network and the academy of motion picture arts and sciences decided to keep the status quo. maybe they also saw ricky gervais ce this weekend the 2019 oscars was the first to be host free since 1980 not that's a big news for the royal family today, prince harry and meghan markle announced that they're working to become financially independent and stepping back as senior members of the royal family, th

your pup while you're away the most delicious technology is sizzling its way into your kitchen, impossible foodsased pork to the taste. >> would you know the difference. >> don't know i would. >> world is nothing without robots, bringing heavy packages wherever you are the future of delivery right now. nbc news las vegas. >> always great seeing these things it's kind of fun i have not known a single person in my life that got anything from their show. >> kind of like a fashion show i imagine. where you get the ideas for the knock offs not sure if i am more creeped out by the headless robot or if it would be creepier if it did have a head. >> either way. >> they're coming. be nfor the robots >> thanks for watching. . >>> breaking news at 4:30. a escalation in the us/iran crisis. strikes on the forces in iraq. president said to address the nation this morning. our team monitoring the latest developments including security measures being taken here as home. >>> plus targeted on the highway. the search underway right now in south bay for suspects wanted in connection to pellet gun attacks. first, go

after that workout breakfast, impossible foods at c e s goers lining up for a taste of its plant based force which debuted at the show as we look at the globalpork is the most ubiquitous me in the world. >>the key ahead to dinner tonight leave it to julia cooking how smart countertop unit finds recipes orders groceries cooked ingredients and cleans itself. speaking of cleaning up callers moxie showerhead has amazon's alexa built-in plua bluetooth speaker from morning podcast or show or sing along at 7 our harge you're going to run out of hot water before you run out of battery power says are newly smart toilet is completely hands free with heated seats and mood lighting and if you find so shorthanded and tell you the robots do just about everything. >>and now here come my roles sherman's rot was designed to deliver with little droids controlled by your smartphone which you may also used to help this flying taxiy hyundai has an uber for your future morning commute in las vegas. i'm karen caifa. >>i have 5 had slept th all the rest and come to lieve this had pam brand new never worn here

it includes a patty from impossible foods but it is not vegan because it does have eggs and american cheese. the test market are are savannah, georgia, albuquerque, new mexico and springfield, illinois. 38% of diners are trying to add more plant-based food to their diet and 90 percent of the people aren't vegetarian or vegan. >> i have yet to try one of those. >> i think plant based diet should do plants. >> that is a very salad point. >> or french fries. >> a lot of vegetarians say that. >> that is tomatoes. we're on it. thanks. >>> coming up next on "today in the bay," kari hall tracking the tuesday forecast. lunch outside. >> i would say. just not breakfast outside. it is cold this morning. we have mid-30s to start out and also going to see a nice warm-up today but rain tonight. we'll talk about all of that coming up next. >>> and right now a live look at your possible commute. this is oakland. very easy drive. taillights toward the bay bridge. i've seen changes on the live camera and i'll show you and talk about that and update the sunol grade. >>> and cashing in on the playoffs.

. >> impossible foods says demand is so high, it's causing a shortage. as burger king announced plans to roll out an impossible burger nationally, its competitor is savoring meaty success. its strategy, sell plant-based products where meat-eaters are actually shopping. that means convincing supermarkets to place beyond meat products directly in the meat aisle, and partnering with fast food chains like kfc to incorporate beyond meat items into their menus. >> you get all the great stuff that's in meat, but none of the downside. >> experts say demand is fueled by consumers looking to make their diets healthier and reduce their impact on the environment without sacrificing yst only cay care about meat eaters. >> everybody wants in on this thing. you want proof? ikea is jumping into the meatless revolution. it's developing a new meatless meatball that it says will taste like real meat. >> it better if it's a meatball. >> if ikea's getting in, you know it's a thing. thanks, michael. >>> just ahead, the latest on the tragic death of kobe bryant. what we've lear

. >> redwood cities and impossible foods are unveiling new options and showing it off at the ces in las vegas like pork and sausage, and so this is the first impossible meat that is n beef. so they are also rolling out impossible sandwiches unveiled at burger king, and that is fake sausage, but real eggs and cheese. >>> and now, there is a new gluten free cookie in thin and crispy chocolate chips that will be pepperidge farm's first foray into the gluten-free products in the 75-year history. >> and fake meat and fake cookies and real weather and real meteorologist. >> yes, you know, as you are heading out for lunch and about that time and thinking about the options, it is a good day to get the lunch and hang out, outside, and even though it is cool, you will see the sun and the interesting cloud formation, and this is a live look from cupertino and the hills looking over the south bay. we will see the temperatures today reaching into the upper 50s and in all of, this it is very do-able for january and the temperatures are near normal, and up to 59 degrees inthe midd are feeling the cool

vicki just yet night yeah, yeah course that would be cs that some food technology, the sample at impossible foods just announced that said latest take on the meat industry the impossible spa such. >>the company unveiling its brand new plant based pork is clearly looking to move into asian markets over a growing concern about pork shortages conference attendees are able to sample. the new product used in asian recipes that call for ground meat like dim sum and dumplings looks pretty the plant based pork is made with soy protein and is designed to look taste and cook like the real deal. later this month you can try it one of nearly 140 burger king restaurants all across the country. >>next at 5.30 how witnesses called the police led to the arrest of 5 car burglary suspects in the south bay. >>and dublin high school students are back in class for missing, 3 of their classmates have the school is honoring the lives lost in a tragic christmas car accident. and breaking news tonight or on strax strikes back against the us and is now warning america about retaliating dead retaliation on us homeland reta

by companies like delta airlines by german automaker dima benz as well as by a food company impossible foods which is working on artificial bacon so that all gives you an idea into which direction this event is moving it's still a very important one but it's rather a developing into an innovation fair. rights of cars airlines fake bacon you've had a look around at the exhibition halls what else stands out to you all i think 1st of all what stands out is the sheer size of this event with 100 $75000.00 visitors it came just last year alone well what i found particularly interesting is autonomous driving and the massive pressure of the car industry finds itself in the way the car industry response to that so you see electric engines you see autonomous driving i was able to witness a big show. of b.m.w. the german automaker who unveiled their latest autonomous car but of course other topics are important too here like the new mobile internet standard 5 g. as well as artificial intelligence of course all right over sell it in las vegas with all the newest and greatest in consumer tech thank you v

by companies like delta airlines by german automaker dima benz as well as by a food company impossible foods which is working on artificial bacon so that all gives you an idea into which direction this event is moving it's still a very important one but it's rather a developing into an innovation fair. or it's a cars airlines fake bacon you've had a look around at the exhibition halls what else stands out to you all i think 1st of all what stands out is the sheer size of this event with one $175000.00 visitors it came just last year alone well what i found particularly interesting is autonomous driving and the massive pressure of the car industry finds itself in the way the car industry response to that so you see electric engines you see autonomous driving i was able to witness a big show off of b.m.w. the german automaker who unveiled their latest autonomous car but of course other topics are important to here like the new mobile internet standard 5 g. as well as artificial intelligence of course all right oversell it in las vegas with all the newest and greatest in consumer tech thank you

move to non meat based products like plant based plant based sausages we see companies like impossible foods making a big statement in the marketplace what's the potential for the industry here but i think there's 2 points to make about this type of product a plant based at the plant by sausage citrus the 1st point to mike i think is the obvious one which is there seems to be enormous attention and enormous potential around these products and the 2nd point to make you know it's equally important is that they are starting from quite a lot of bodies and we need to take that into account when we think about what their potential is what they contribution is the world's population of feeding the world's population protein in the future as a category in general in places like north america and europe we've probably saying graduates of somewhere around 15 in some cases maybe as high as 20 percent year on year in this category when you start talking about something growing at 15 to 20 percent and doing that over a period of a couple of years it's not surprising that they get a lot of a lot of attent

like beyondmeat and impossible foods, they have done very successful marketing and product development are expecting if there is a company or a market for china. tom: do you have an estimate for the value of the market in china over the next five, 10 years? is there a dollar number you are putting to your investors? vince: it is hard to tell right now. what we have is a very solid prediction. in china, plant-based milk or drinks is about 15% of the dairy market. if plant-based meet could be up -- if plant-based meat could be up to 15% of the meat market in china. tom: you were talking about beyond meat. they are knocking at the door of the chinese market but they do face some regulatory hurdles. how can you be in a position to fend off that competition? vince: i don't see that as competition right now because we are small. i would be excited if they came to mainland china because that would open the market and agitate people. the main goal is the same, to get people into more plant-based proteins, plant-based foods other than animal-based foods. we have the same vision and same results

impossible foods is debuting to meeteet -- two new products. pork and impossible sausage. the move ramps up the companies rivalry with beyond meat. it sees china as key to its future plans. >> our mission is global. with 40% of meat being consumed in asia, we are very focused on ensuring we can enter major markets like china as soon as possible. annabelle: and that is your bloomberg business flash. nejra: annabelle droulers, thank you so much. the santa claus rally has come and gone. find out why, next. your morning calls. this is bloomberg. ♪ nejra: it -- manus: it's "bloomberg daybreak: europe." i am manus cranny in dubai. nejra: i am nejra cehic in london. global stocks posted their best year in a decade in 2019. this is as good as it gets. with the details and your morning call is bloomberg's dani burger. why the pessimism? into thewth is baked picture and there's not much further equities can go, according to zach pandel at goldman sachs. the rally we saw at the end of 2019 means the optimism, the growth with using trade tensions, is alrea

sandwich, impossible food seasonedreal wings produced through a partnership with plant-based meat maker corn. you know what, this is one step beyond for me. >> i can't. maria: now we are doing fake chicken wings, it's too much. >> plant-based wings from hooters is violent, if the stuff is so good, why do they have to make it fake? >> consumer electronic show. i don't want to eat robot food. maria: that's how i felt, what do you think, dagen. dagen: it's called choice. maria: okay. dagen: freedom to food, i don't eat meat because i don't like the killing of animals just to sustain some craving that i have, so i would like to be able to go to a kim horton's and get a fake sausage patty on a roll. we are not making you eat it, you can hear about it, though, because it's news. >> i don't want to see it, i don't want to hear it. >> i have no desire to eat it. dagen: go to a slaughter house and get back to me. maria: ricky gervais, how beautiful is that, slamming critics after he called them all out. ricky gervais foul mouth

a lot of these who are getting their hands on it are famished because impossible foods is debuting plantin ces in las vegas. all seriousness there is no connection. there is big demand for alternative foods. the next level burger founder ceo is seeing it happen before his ice. next level burger is the america's first 100% plant based burger restaurant. thank you for coming. >> thank you so much, neil. exciting to be here. appreciate the invitation. neil: this is interesting. at first, when the had impossible to eat, all these other, alternatives to the meat. they tried it with chicken. trying wit with pork and all. there must be something to it, because it is growing fast. what are your customers saying? >> well, i think from the standpoint of all the things aligning when we started next level burger the term plant based or vegan was on the margins. it has become absolutely part of mainstream. people want their cake to eat it too. whether the doctor telling you to put down a beef burger or your wife chasing you around trying to watch cholesterol. or it is the person that is cognizant of

another plan-based burger maker, impossible foods, raised $300 million in the same month, so what can burgeoning vegan economy back? patricia you start questioning some of the health credentials of these processed meat alternatives. burger king's vegan burger and impossible whopper includes a whopping 35 grams of fat and 1080 milligrams of sodium. that's almost half of your recommended daily allowance of sodium. others warn genetically engineered ingredients need more research to determine their safety. despite concerns, there are bullish signs. traditional meat and dairy companies like tyson foods have invested in plant-based products, with supposedly benefits to our health, moving to a vegan diet could produce savings of up to a trillion dollars a year on health care and lost working days. goingt or not, humans are to have to shift their diets to help stem the tide of climate change. plan's population growing, defeating economy willing to win over even more of us if it is to have a substantial impact. abigail: that was just one of the many quick takes you can find on the bloomberg.