a familiar face to the companies the company inbev should sell that company back to the heir and makeusch, author of "family reigns," joins us. good morning to you. couple days ago, you said on a podcast they have made so many mistakes, if inbev wanted to sell or spin-off bud light, bud riser, you would be first in line, why? >> i wrote "family reigns," i wrote about how hard our family worked to build the company, brand dynasty, they took it through prohibition and put america first temperature is tough to see this great brand go downhill at this point. i think really the only way inbev will be able to get out of this trouble they're in is to do something drastic and they may need to sell the brand or the budweiser family brand to get out of this situation and what better way to sell it, i think it would be a win/win situation for both of us, my family and inbev if they sold back to us and we could bring the values back that bud riser and bud light were built on. >> steve: sure, famously now, the company, bud light people tried something different and it ended badly, complete underst

we keep an eye on those results from ab inbev. we also have results from lufthansa, the german airline. it says it sees full year profit above 2.6 billion euros on a strong outlet for the second half. it sees third-quarter adjusted ebit exceeding the pre-crisis level. and report second-quarter revenue of 9.3 9 billion euros, only beating estimates by a whisker. it is battling the likes of ryanair and wizz air for passengers in the cost-of-living crisis. shares up 13% today. more earnings throughout the program. coming up, the bank of japan steps in with unscheduled the bond buying for a second time this week. and coming up, after that net interest income miss from ing, i'll be speaking to the cfo tanate phutrakul. stay with us. this is bloomberg. ♪ lizzy: the move by fitch to downgrade u.s. government credit has put renewed focus on the nation's debt trajectory. mliv strategist mark cranfield joins me for more. how far will treasury yields rise? what does it mean across assets? mark: if we believe bill ackman, who valerie was talk

. >> i urge that company, inbev, if they don't want that brand any longer, sell it back to the buschine to buy that brand back from you, and we'll make that brand great again. stuart: well, we are delighted to have billy busch with us right now, author of the book "family reins," and here he is. billy, is this a serious offer? >> it's absolutely a serious offer. and thanks for having me on. you know, i just wrote the book, and in it i talk about how my family worked so so hard and dedicated so much to build this company over decades, it's great american history, and, you know, my family worked really, really hard can to see this iconic brand now going in the direction it's going, it's really a sad day. stuart: how much are you offering? >> i haven't made any offer at this point, but i'm sure that it's probably worth at this point pennies on the dollar. i don't see inbev making money if on it right now, it's probably costing them money so, you know, maybe they'd really be able to give me a great price to buy it from 'em. [laughter] stuart: okay. tell me again, if you were to buy it ba

bud light parent ab inbev reporting a decline of almost 11% in the u.s.is quarter, a core profit also falling over 28%. sales to retailers and wholesalers in north america plummeting double digits as well as a quick reminder this all started back in april after bud light partnered with transgender influencer dylan mulvaney in a social media ad. that sparked calls for a boycott from consumers who oppose the partnership. in may bud light lost its top spot as the number one selling beer in the u.s. to constellation brands modelo brands bud light sales fell 25% market share decline has stabilized and the ceo addressing the dip saying the company is listening and engaging with consumers. >> in the u.s. we are listening and actively engaging with consumers. we learned a lot through this interaction so far they want to enjoy beer without debate, they want us to concentrate on platforms that all consumers love and this is what we're doing we are investing behind the platforms that we have engaged in throughout the years with our consumers so we can get better rea

. >>> plus, ab-inbev reporting a drop in profits since the b backlash against bud light it is thursdayrd, 2023 and "squawk box" begins right now. >>> good morning welcome to "squawk box" here on cnbc we are live from the nasdaq market site in times square. i'm becky quick and andrew ross sorkin with jon fortt. joe is off today let's look at what is happening with the u.s. equities at this hour you will see red arrows again this morning this follows on yesterday's red arrows dow futures off 62 s&p futures down 10. the nasdaq down 42 stocks pulled back yesterday following the fitch downgrade of the u.s. debt. dow down 348 points. that is 1% s&p down 1.4%. in fact,

new numbers from ab-inbev overnight.of a drop in profit after the backlash with conservatives with bud light. >>> at the top of the hour, senator joe manchin joins us for the reaction for the fitch downgrade of the american credit rating we are coming right back you are watching cnbc. >> announcer: currency check is sponsored by interactive brokers. the best informed brokers choose interactive brokers. ♪♪ at morgan stanley, old school hard work meets bold new thinking. ♪♪ partnering to unlock new ideas, to create new legacies, to transform a company, industry, economy, generation. because grit and vision working in lockstep puts you on the path to your full potential. old school grit. new world ideas. morgan stanley. >>> welcome back to "squawk box. some earnings for cigna coming in at $6.13. full year company revenue guidance is short of expectations earnings guidance is roughly in line with that stock up marginal basically flat. >>> take a look at robinhood shares under pressure. the company reported higher q2 revenue

we heard it from cvs and inbev and qualcomm and t-rowe price. we can finally be seeing a turn in the global labor market >> does that give stocks the boost? company announced layoffs and stocks shot up because they were cutting costs. >> this will be focused on cost cutting. we will get the consumer sentiment numbers on friday here in the u.s will that begin to feed in the pace of consumer spending? we have to see. >> i want to bounce the headlines off you. first, banking sector risk moody's downgrade. europe cracking down on profits for banks. >> this is something that banks, particularly in europe, had to focus on it is not just italy uk banks have been looking at the windfall tax there are baltic countries that are putting in windfall taxes. this is a cloud that may hangover the nations for a while. issues with the commercial real estate, not so much in europe, but here in the u.s. with vacancy rates in major cities likes like atlanta and dallas and san francisco. >> i have to ask about china demand in china. another batch of weak economic da

question is how you are going to do a better job at marketing and selling these craft beers then ab inbevategory for them. >> i come back and look at it here it's no different what we did in regards to cannabis and brand it and oils how do you make craft beer cool again? i think to come back, the consumers are drinking craft beer again i look at what's going on with montauk and sweetwater, a beer called gummies, montauk 420. the consumers today are looking for a cool way to drink beer you know, we've gone from the ninth largest craft brewer to the fifth largest. hey, in the craft brewing industry, watch out because tilray is coming we're going after that craft beer industry. look what happened in regards to the, you know, energy -- not the energy drinks, in regard to seltzer drinks we think there's an opportunity. it's a fun category. >> irwin, appreciate you taking the time and talking us through it and our audience. thank you so much. >> thank you very much. >> irwin simon, ceo of tilray. market shares his enthusiasm. >> interesting how the beer business got the rock thrown in the pond

let's start with the news about bud light owner ab inbev, beating forecasts and seeing profits rise year boycott that led to that sharp decline in sales of bud light. the shares are up 1%, still down 5% year to date, but much more resilient, shall we say, tyler, than expected. >> this is kind of a surprise coming out of the controversy over the influencer whom they embraced or did an ad around that seemed to anger both progressives and conservatives. >> absolutely. we saw molson coors, so many beneficiaries didn't expect they would be amongst those beating. >> travel spending is heating up and the u.s. seems to be losing out with many americans choosing to head abroad according to hopper, international airfare with a 10% increase from a year ago domestic round trip prices are down 11% to $250 on average. meanwhile, marriott reported growth in the u.s. and canada, up only 6% year over year, while its international markets surging 39%. i think a lot of people postponed going to europe over the past few years and now are succumbing and going over there. >> instagram effect i'll call it. >>