, but they're not -- incometive, but they're not designed for that purpose. so, in fact, that is the challenge when you become president. you make a statement. you may be a great communicator, but you may not with able to use all of what you have available to you in terms of your style. now, what is it that obama, then, can do about this? i don't know. he didn't campaign for health care reform. will he campaign for any of his other initiatives, taxes or what messages will he learn from all of this comparison of the campaign experience and the experience of being in the white house? he tried to campaign in the last few days before the recent election, but that was too late. folks were already demoralized. if you look at the power that he does have. his professor style is not the one he used during the campaigning and the rallies, and that doesn't work to inspire people. the greatest strength he has is his messaging and his delivery to large groups. the passion and power in words as we explain in the book. people say, well, he's no drama obama. well, in those c