next five years, radically different ways you could be, all of which are true, which are incomparab incomparables. they're apples and oranges and pickles. that gives you ability to hear from yourself what it is you're really after. >> okay. all this sounds good, right, if you're in your 20s, have your whole future ahead of. how do you take that and apply it to people of all ages, for example, people who are mid-career for example? now they've got kids. they've got -- >> you bet. >> you know, car payments. >> we've worked with a bunch of mid-career folks and done this at a number of tech companies. you're right. the degrees of freedom are a little different. work-life balance is a big issue when you're in your mid-30s and 40s and you have a new family. but everybody has curiosity, and everybody has the opportunity to kind of explore the space. in account fa, constraints are actually pretty good. if you don't give designers constraints, they don't do anything. so constraints, deadlines, the things that you have to get done, this isn't about designing some kind of fantasy life. it's about setting re